So we're going to talk about how Disney is pairing back its investments in all the Star Wars and Marvel content in addition to all the other content that they're doing.

So did you read about this? I did not read about this but you know I heard Netflix and others are also

pairing back how much they're spending on content because what these companies are doing is they're using all of this

content for marketing in which the more hits and releases you create, the more subscriptions you get.

It's just like you would do product marketing. The better your product, the more customers you'll get and the

naturally you'll get more virality for your core business.

But the key is how do you stop producing tons of things and you just only produce hits?

Because then you save a lot more money.

Dude, I don't know if you saw this. There's these graphs, right?

And it showed opening week in summertime.

So it showed Barbies, one in like the top five actually.

And the Avengers endgame,

so the second version of the Infinity War got I think it did 500 billion or something like that and then the first one of that kind of to your point did 400 billion so it's the top best of the best content leading to the next one. It's like almost like a really good

webinar and then people look forward to the next webinar and then people end up building all this

this pent-up demand and that's why Avengers endgame is the highest grossing I think opening weekend of all time.

Yeah it's crazy and with some of these opening box office like with movies like

Barbie was done did really well.

Barbie I think did 300 or 350 something like that.

Yeah but what a lot of companies forget about is you can actually generate more

revenue in the opening if you spend a ton more on marketing.

Doesn't necessarily correlate one to one because if the movie is not that great you're not going to do well either way

but you also have to look at how profitable that is it as well right? The opening numbers don't tell you the full picture.

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