Eat it.

Eat it.

Nicely done.

So the fact that you have a 10 second burger video shaping public opinion really shows the power of viral marketing and what that's become.

Yeah, even if it's accidental, which a lot of this has been.

Yeah, but sometimes you can have a CEO trying too hard

to look relatable, and then it completely backfires. Some people are saying it worked for him.

Some people are saying not. Of course, you had that CEO of McDonald's. He went viral in his video

when he was promoting the new Big Archburger. Not for the right reasons, unfortunately.

Well, the people were mocking the video saying that his reaction felt awkward and scripted,

that he barely took a bite out of the burger.

He called the burger a product.

It did not feel natural, right?

Not at all.

So then you had Burger King.

They quickly responded with their own video. You had the U.S.

President of Burger King taking a big bite out of a whopper, kind of making fun in the McDonald's

clip. Sure. Well, guess what? Wendy's has entered the chat. These fresh, never frozen beef,

our Applewood smoked bacon, our brand new bun, our square

burger cooked on a flat grill, amazing, absolutely wonderful.

That's a burger.

This is exactly the way a great hamburger should be. You got to top it off with the fries and frosty

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