Thank you for downloading this program. I'm Evan Davis. In this edition of the bottom line,

we're looking at fast fashion and how companies can get garments from design desk to shop window

in double quick time. Hello and welcome to the program. Now you don't make a great

fashion brand without great design, but you also don't make a great fashion brand without canny management.

And in the last decades, brands have emerged that have mastered the art of managing the supply chain

to ensure that costs are low, wastage is minimised, and fewer items are left unsold.

Companies like Zara and H&M are well known for constantly updating their collections,

bringing in new styles to keep up with changing trends.

And now there are new kids on the block, able to push out new lines in double-quick time,

as little as two weeks, in fact, in some cases, from design desk to shop window.

Well, there are concerns on sustainability and labour standards,

and we will talk about those, but we'll try to understand what makes a successful fashion business.

My three guests are all steeped in this area, so let me introduce them. First up, Carol Kane,

is the co-founder and joint chief executive of the online fashion brand, Boohoo.

And Carol, you're based in Manchester.

Why don't you just tell us a little about the origins of the brand and who it sells to?

Boohoo sells to a young customer between the ages of 16 and 25,

although we have lots of customers above that age as well.

And it is fast fashion.

We have hundreds of styles delivered to the website

every single day. So it's all about newness, freshness, what's the latest thing and what you

should be buying to wear out on a weekend. And the price point is? It's value end. I mean, we have

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