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Late 2019, London.

A woman stands in a room with gold twinkling lights and lush green house plants in the background, solidifying her millennial aesthetic.

This is Roxy, a young British influencer with straight, ombre hair and dramatic yellow and orange eye makeup.

She proudly shows off her latest haul.

Welcome back to my channel. So in today's video, as you can see by the title, we are going to be trying out some clothing from an online website called She-In.

And we're just going to see together what the quality of the clothing is like. Is it a scam? I've heard some mixed opinions and mixed things about this brand, so we're just going to see it for ourselves.

So the first thing I see in here is this, which is a very cute red sort of pattern. I'm pretty sure.

At the end of the 18-minute video, which racks up over two million views, Roxy gives her take on She-In.

It's not a scam, though. Sometimes the quality is questionable, she says.

But hey, you can't beat the price. The average dress on She-In is under $20, while Zara would charge $40 for a similar item.

It's also a similar item. I also feel like because they're like a Chinese company, they also have a lot of different clothing that you personally might not get in.

Places like Buhu or Miss Guided or even like New Look like the High Street stores. I feel like the clothing is a little bit more unique and kind of more on trend as well.

But shopping on the website does come with downsides. The sizing is different from Western countries. Some customers complain that items run small.

And while shipping may be free, it's also slow. Packages can typically take over a week to reach the US. She-In's biggest market.

Despite these downsides, She-In is forcing competitors to move items faster to have any hope of competing with the online juggernaut. And that speed comes with a cost.

It seems like another nail in the coffin for the already declining institution of brick and mortar retail. But if She-In's rock bottom prices seem too good to be true, it's because a closer look at the company's business practice reveals some unsavory behavior. A backlash is coming.

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Any of you out there who haven't checked out red handed. What are you doing? What are you waiting for? It's a weekly show where we deep dive into the most talked about cases like the Delphi murders. And also those you might never have heard of like the Nathari Child sacrifices in Delhi.

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From Wondry I'm David Brown and this is Business Wars.

In our last episode, H&M unloaded billions of dollars worth of unsold inventory. Forever 21 declared bankruptcy and allegations against top shop owner Philip Green threatened to topple the brand.

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