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I'm David Brown and this is Business Wars.

The fast-fashion industry has dominated the garment space for nearly 30 years and it's not hard to see why.

The clothes are trendy, cheap and easy to get your hands on. Instead of waiting months for the hottest fashions to come down from the runway,

you can buy the look weeks or even days after it's entered the scene and for a fraction of the cost.

Of course, there's a catch. Consumer costs might be low but environmental costs are through the roof.

The fashion industry makes up 10% of the world's carbon emissions, while also generating an estimated 92 million tons of textile waste per year.

That's raising eyebrows in a $30.5 billion industry that has shops and factories set up across the globe.

The bargains keep folks coming back for more though. How long can it last?

To help us unpack fast fashion and its future, we're joined by Rachel Tashchen, she is fashion critic at GQ.

We'll be talking about the industry as a whole and its impacts on the environment. Plus, we'll dive into a few options for shoppers looking to introduce sustainability to their closets. All that's coming up next.

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Rachel Tashchen, welcome to Business Wars.

Thank you for having me.

It's no secret that clothes from Zara H&M Top Shop and Forever 21 aren't really built to last. Still they hang in the closets of consumers around the world. What makes these fast fashion brands so appealing do you think?

Well, I think part of what's so compelling about them is that they really do reward a trend hungry consumer.

And I think fashion has become you know and shopping as well have really become a form of entertainment for people, you know, getting dressed up is something primarily that's been happening on social media over the past year.

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