The VP brokerage distribution and strategy at legal and general America.

Far and I met many years ago I think it was at the Milliman New York

conference where both offers were invited as gay speakers right foreign yes

yes yeah So today at LNG America, Farron works with an amazing team to drive growth, leveraging technology to accelerate opportunities with broker channels but startups and many other different contenders within

LNG America ecosystem. Farin is an entrepreneur too. He studied Jerry, a concierge service platform that used data and licensed social workers to help thousands of Americans navigate requirements

and support for long-term senior care.

Farin and teams sold the company mid-21,

so very recently, and then Farin came into LNG America.

So thank you for being with us, Farron, today.

And after my little introduction,

I would love to talk about your per coo because it's quite fascinating actually and if you could dive into why you studied in corporate, you know, in corporate America, corporate Canada and then became an entrepreneur too.

Yeah, yeah, so I mean actually I started, you know, sort of right and

University co-founded a bookstore in a retail shop way back when we did okay, you know,

helping communities basically generate revenue and recycle goods you know so essentially use tech books consignment items and that was a nightmare.

It gave me an ulcer.

It was very, very stressful dealing with web ordered POSs.

And this is, you know, geez, more than 20 years ago before platforms like Shopify or even AWS existed so it was a it was a nightmare doing with inventory. So it did okay. We we exited that business and then and then decided I needed a bit of a break and then also just corporate business training. So then I joined IBM as a consultant and like that you know again big brand whatever I thought there'd be like lots of

institutional learning and training and development after you know trying to figure out all this technology, you know, and this is back when like ASP.net and microservices are just getting started.

And then what ended up happening is my wife, well girlfriend at the time,

she had just completed graduate studies in computer animation.

And she was looking for a job and she was looking at you know

Pixar and Dreamworks and and Lucas film and ILM but the problem is Canadians as you

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