FanLoveBeauty - Life is a Series of Stages. Own Your Stage

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 26 July 2020

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this episode listen as Ginger King, Founder FanLoveBeauty tells her inspiring story of incredible perseverance. Her love for beauty, expert marketing skills, and the sheer passion and determination that eventually led to her becoming president of her own beauty line- Fan Love Beauty - her high-end lip balms made especially for public speakers are one-of-a-kind, just like Ginger. Here is her story...

In the first part of this episode Ginger talks about Being a cosmetic chemist for over 25 years; How her mom was the first woman to set up a boutique in Japan in the 1960s; she grew up in the beauty industry, wanted to become a make-up artist; Why cultural expectations meant she had to study in university (chemistry); fulfilled her own passion working at Estee Lauder cosmetic counter and minored in marketing; How she hustled, networked, relocated all over California to New York, bounced from company to company to learn the ins-and-outs of the beauty industry; Why she is so concerned about ingredients in traditional lip balms in the market; How she launched her own brand; leveraged her massive network of connections; offered free favors to beauty magazines to bank on press and promotions; What changes she’s made post-covid19- promoting the healthy ingredients, offering free hand cream, in line with the trend of people becoming more health-conscious, and more.

Join us while Ramon Vela interviews Ginger in Part 1 of this episode and listen to her share the inside story of a brand.

For more on FanLoveBeauty visit: https://www.fanlovebeauty.com/

Attentive - https://www.attentivemobile.com/

Enquire Labs - https://www.enquirelabs.com/commercefocused
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios.
0:08.0	This is not your average entrepreneur or e-commerce podcast.
0:12.0	And he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:23.7	How many emails do you have unread right now?
0:28.5	A hundred, a thousand, more?
0:31.4	Now how many unread text do you have?
0:34.6	Probably none.
0:36.3	This is why over 600 of the most innovative retailers rely on
0:40.9	attentive, a personalized mobile messaging platform. With attentive, brands reach more mobile
0:47.8	shoppers and drive incremental revenue in a new way, driving 10 times more revenue per message
0:53.8	than email.
0:55.0	Visit attentive mobile to request a demo and let them know that you heard it here on the story of a brand.
1:01.0	Is your marketing ROI being held hostage by mystery traffic or overreported metrics?
1:08.0	Inquirer Labs uses post-purchase surveys to fill attribution gaps and add
1:14.0	qualitative context to marketing analytics. In other words, they emphasize people over pixels
1:19.8	and measure the unmeasurable. And they deliver some of the much-needed performance transparency
1:25.1	using the one source that doesn't have a hidden agenda,
1:29.3	your customers. Check out inquirelabs.com forward slash commerce focused to see why better
1:37.3	attribution is just one question away.
1:42.2	Hey everyone, this is Ramon Vela and this is another episode of the story of a brand.
1:47.8	Thanks so much for joining us. Today, I've got this amazing entrepreneur and brand that we're
	...

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