Hello everyone this is Alex Lieberman co-founder and CEO of Morning Brew coming to you with another episode of the

Founders Journal my daily diary where I make my most important moments, challenges, experiences from running a business public to the world.

And hopefully you learn a little bit something from it. Today we talk about fandom,

we talk about community, and we talk about what make them unique and

where there's some overlap. Let's hop into it.

All right, fandom, community, what triggered this? What did you see if did you participate did you see something what's going on yeah so first interaction

this morning was I was I was scrolling through Twitter and I usually take note of when there's a Twitter live because relative to the other social platforms I don't notice nearly as many live videos on Twitter.

But so there was one Twitter live video going

and it was Barstool's, I guess he's not,

he's not considered the CEO,

Barstool's president, El Perez, David Portnoy.

It was such an interesting interaction.

So let me just paint a picture.

I click on the Twitter live.

And something that Dave Portnoy has been doing since the beginning of COVID because there's

a limited number of things he can do, i.e. content he can be creating when he has to be in his home.

And so he decided that the new franchise that he would be creating for himself is a day trading

franchise where basically every day he's taking some amount of his $118 million in wealth, which he's made very clear on social

platforms and puts it to work in the public markets.

And so I go to the live video today and what you see is Dave Porthnoy, L. Prez, sitting at a table in what appears to be a large house. I don't know where it is.

He's playing Classic Rock out of his iPhone. He's chomping on strawberries every three or four

seconds and he's just staring at his computer screen. You don't hear him interacting with any viewers, yet you see 4.8,000 people at 92525 Eastern time concurrently watching Dave Portnoy stare at his screen and

...