Hey guys, Dr. Burke here. Listen, have you ever had a friend or a family member not take

your nutritional advice? I know it's shocking. I mean, here you're given this great truth

and they just don't jump all over it, right? Well, today I want to talk about why that

is. Okay, I want to teach you this French word, which is right here, idae fix. Okay, that's

what that means. It's a fixed idea, okay? So, this isn't a, you can look this up. It's right

online. The definition of this would be the preoccupation of the mind believing to be firmly

resistant to any attempt to modify it. It's a fixation. Fixation. The name originates from the French,

idae, idae, and feaks, which means fix. So, this concept is basically a fixed idea, and some

was mine, that they're really unwilling to look at something else. So, they're all their focuses

on their viewpoint, but they won't look at your viewpoint, okay? So, basically they're not looking,

and that's what you're running up against. It basically conflicts with what they already know.

You might tell them, no, no, it's dead. It's okay to eat cholesterol foods and they go, no, it's not,

and then it creates a little situation. So, people that have these fixed ideas have to be right

about them. They cannot be wrong about them. So, when you're trying to educate them about something,

above all else, make sure you don't make them wrong, okay? Because they will fight you.

I run into this on the net all of the time, okay? And a lot of you guys, and I appreciate you

stick up from me. I'll have some people that have a different viewpoint, and they'll just go off

and off, and they'll, instead of trying to understand something, they'll call me names and all

sorts of things. I just kind of laugh at that. But this new information that you're trying to

present to someone really invalidates their information, okay? Now, usually when you have a fixed

idea about something, you're not very flexible in your thinking about it. You're just like, this

is the truth, despite your results. So, let's say you're trying to lose weight. Well, chances are,

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