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like you sign up for your one dollar a month trial at shopify dot com slash set up when you started your

online career did some people from your past or new people try to sabotage it when you seem successful to them if yes

how did you deal with them well they were at first I was spending a bunch of money

trying to figure out how to market online and because I knew a lot about television

advertising but you know I'm selling loan and real estate products where if you

sell a 300 thousand dollar house between the loan and the real estate

commission, that's like $20,000, $22,000.

When you go from that to selling like a $30 to $50 book, you're going to sell a lot of books.

And so the advertising costs the same.

And when you have a real cheap product, the only way to make the numbers work is you've got to

sell a lot of them. But when you're a real cheap product, the only way to make the numbers work is you got to sell a lot of them.

But when you're selling a book that, for the most part, like 90, 95% men read, anytime you advertise the women, it's just a complete waste.

Because for the most part, they're just kind of curious, but they're not going to buy anything from you.

And so that's the tough thing when you're you're figuring out a marketing

plan because like what do you typically see on tv it's like car commercials insurance companies

uh attorneys personal injury attorneys um or advertisements for soap or detergent or stuff like the kind of stuff that everybody needs

like food fast food certain types of bread or food products grocery stores it's like really big

things that everybody needs are advertised on TV. It's of a cheap product.

Or like I said, cars, you know, the car business,

there's a lot of money because it's a very expensive product.

Or boats, for that matter.

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