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Woman of Influence

Fake Followers in 2018 (The Lowdown)

Woman of Influence

Julie Solomon

Marketing, Business

4.71.5K Ratings

🗓️ 19 March 2018

⏱️ 10 minutes

🧾️ Download transcript

Summary

Welcome to Episode 2 of Influencer Insights! A brand new short-form podcast (think 10 minutes or less) that I’ll be hosting every Monday - giving tactical information to apply to your life and business right away. For our second installment of Influencer Insights, we tackled an epidemic in influencer land...FAKE FOLLOWERS. Yep! A topic I’ve been itching to discuss with y’all for some time. Though it’s one of the major frustrations of being an influencer at the moment, it’s also our reality - so we’ve gotta face it and learn how to work around the epidemic. In this episode, I give my straight-forward tips on how to handle fake followers and a peek into what brands are doing to deal with them - and how they feel about sheer follower counts on Instagram. If you're stressed about low numbers, have bought fake followers yourself (or thought about it), or want to know how to compete with accounts full of large (real and fake) numbers, you’ll love this show! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the Influencer Podcast.

0:03.6

Each week Julie Solomon, a marketing strategist and New York Times best-selling publicist,

0:08.5

takes you behind the scenes with successful influencers, bloggers and industry elites in conversation to share how they engage,

0:15.3

persuade and grow their unique influence.

0:18.4

Her mission is to share exclusive insider tips, wisdom, and action-based tools to help you strengthen, monetize, and

0:24.8

build your own industry-leading influence.

0:27.0

Hello and welcome to episode two of Influencer Insights.

0:32.8

If you missed our kickoff episode last week,

0:35.4

first of all, welcome.

0:37.2

For a quick refresh, as a way

0:38.8

to compliment the regular Influencer podcast,

0:41.6

I wanted to create something for those of you seeking a way to easily

0:44.4

consume a tidbit of value, even if you've only got a few minutes. So enter Influencer

0:49.8

Insights in this very episode that you're listening to.

0:53.0

Influencer Insights will also be published every week, every Monday,

0:56.5

but these episodes will be about 10 minutes or less

0:59.3

and we'll be chatting about the biggest industry trends,

1:02.0

questions and facts from listeners, which by the way you can send

1:04.8

those via iTunes or through the newsletter, and relevant topics that I've been seeing a reading about.

1:11.3

So think of these as a quick bite of tactical information to apply to your life and

1:15.1

business right in this very moment. The show is geared to be digestible, interesting,

1:19.8

action-provoking, and as though we're chatting over our morning coffee or glass of wine together.

...

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