Fairy Glow Mother - Not Selling Products. Selling Results.

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 8 December 2021

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“The game is to be sold, not to be told” remarks Hadiyah while talking about her experiences seeking out mentors. In part 2, Hadiyah Daché, Founder and CEO of Fairy Glow Mother mentioned that business can be hard for people of color when lacking the access to resources.

The approach of reading a lot of trade publications, skincare research, and figuring out who the “behind-the-scenes people” are and reaching out have proved beneficial for her. As for products she focuses on results instead of just selling products.

Most beauty businesses fail within 18 months, and the majority don't even see more than fifty thousand dollars annual revenue. According to her, it’s all about math. Hadiyah calculated everything at the beginning which kept her going. She advises people to do the math and find a local mentor.

She talked about:

* Being a founder and person of color
* What was her approach
* Her advice for businesses
* Successful people
* Favorite rappers
* Products

Join Ramon Vela and Hadiyah Daché as they break down the inside story on The Story of a Brand.

For more on Fairy Glow Mother, visit: https://fairyglowmother.com/

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This episode was brought to you by MuteSix.

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Transcript

Click on a timestamp to play from that location

0:00.0	Recorded at Mute Six Studios.
0:07.7	This is not your average entrepreneur or e-commerce podcast.
0:11.6	And he's not your average host.
0:14.0	This is the story of a brand with your host, Ramon Vela.
0:27.0	So I think that, you know, that could be pretty important to, even a lot of my business ideas don't necessarily come from other beauty businesses. I had a lot of my ideas from
0:33.8	rap music, actually. Or rappers. But but yeah i just i you have to kind of think outside the
0:42.6	box in that way and i think a lot of times we look to people who are already successful or who
0:48.4	have been successful in doing exactly what we do because we want them to give us their entire blueprint.
0:56.5	But no one is ever going to give you their exact blueprint.
1:02.8	No one ever will let you be as successful or more successful than them.
1:07.5	So you kind of got to, you got to mix it up because nobody the game is to be sold not to be told
1:13.2	Nobody's just going to tell you straight off the bat like what you need to be doing
1:18.0	So you have to you can't rely on that or even you know
1:25.5	Have faith a hundred percent in people willing to do that for you.
1:33.4	I am Alexandra Collis, director of customer experience for Princess Polly.
1:37.7	Our demographic is Gen Z, and this is the I expect a response now.
1:42.9	I call them the now customer.
1:45.5	Our CX teams engage across every single channel. It is very important that we meet our customers where they are. And
1:50.7	Gorgeous allows us the opportunity to be efficient with all of these channels located in one
1:56.0	place. If you're interested in learning more about Gorgeous, go to Gorgeous.com and mention podcast for two months free.
2:04.3	How do the most innovative companies reach mobile consumers? Meet attentive. The text messaging solution
2:10.4	trusted by innovative retail and e-commerce brands like CV2, coach, and thousands of Shopify brands.
	...

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