Facebook Secrets! w/Mari Smith 'Queen of Facebook' ‘Are Followers Dead’ 😳 | Ep. 369

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 4 July 2025

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Jay finally gets to sit down with the queen of Facebook herself, Mari Smith, and she’s got strong words: “followers are dead.” But don’t panic—this episode is packed with real talk on what actually works now, how Meta’s algorithm thinks, and why your personal profile might be your biggest untapped asset. Mari Smith doesn’t just explain the changes—she gives you the “do this, not that” of growing visibility, building community, and yes, still making email matter.

Check out Mari Smith's website at marismith.com. Join her Facebook group, The Social Scoop, for expert tips and community support. Follow Mari Smith on Instagram and Facebook.

Best Moments:

(02:46) “Followers are dead” and why non-followers matter more than ever

(03:34) The one metric that tells you if your content is working

(04:30) What to fix when your content isn’t getting picked up

(05:17) Why Facebook is now pushing all video posts into reels

(07:03) Should you use your personal profile or a business page?

(09:00) The format that makes going viral way easier

(10:14) The downside of viral reach with the wrong audience

(11:11) How to turn casual scrollers into leads with one smart move

(12:08) Why your email list is your most important business asset

(13:15) What “trial reels” are and why they’re a big deal

(15:10) The one factor that predicts whether a Facebook group will succeed

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:06.0	Each episode is packed with quick tips.
0:08.0	They're super short, and at the end, we have some fun.
0:11.0	Let's jump into it, and thanks for being here.
0:14.0	I am really, really excited.
0:18.0	We have somebody here that I've wanted to have on for ever if you don't know
0:22.2	marie smith uh i don't know what's wrong with you she is to me and to everybody else regard as
0:27.8	the queen of facebook okay she is no doubt one of the biggest social media people on the planet
0:35.1	fast company here's how they described are you ready for this
0:38.1	a veritable engine of personal branding a relationship marketing whiz and the pied piper of the online world
0:45.3	forbes named mary one of the top social media influencers three years in a row she is a big deal
0:50.7	and what she's really known for is all things facebook we are going to get
0:54.3	into it this is going to be amazing marie welcome to the show hey jay thank you so much i'm thrilled
0:59.6	to be here yeah um all right so before we get into some tips tactics quick wins on facebook
1:09.7	that uh you just are going to crush it give everyone the quick
1:13.1	rundown who's marie what do you do how'd you become the queen of facebook oh gosh well i just kind
1:18.9	of fell in love with the platform it was may the fourth of 2007 right to star wars day
1:23.6	and i just loved the white space the ability to just reach out to anybody in the DMs and, you know,
1:29.8	famous people, whatever, and just start building relationships and interviewing them.
1:33.5	And back in the day when people would check their DMs, I just loved it.
1:36.9	I really thought it was a magical experience to be able to grow a community and to establish
1:43.7	yourself as an authority on a subject.
	...

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