Brodo Broth Co. - The Broth That’s Changing Lives

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 13 November 2024

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today, I had an incredibly insightful and inspiring chat with Marco Canora, the chef and visionary behind Brodo Broth Co.

We dive into Marco’s journey of transforming his own health through bone broth, the challenges he faced bringing Brodo to life, and his vision for promoting whole, nutritious foods. Marco's wisdom on perseverance, finding joy in the process, and staying true to a mission will inspire.

Some of the key highlights:

* The Power of Broth: Marco shares his personal health transformation journey through bone broth, ultimately leading him to launch Brodo.

* Ancient Wisdom in Modern Times: Marco explains how broth has been a part of traditional culinary history and why it remains relevant as a restorative, nutritious choice today.

* Finding Purpose Through Challenges: How a rent hike and health crisis inspired Marco to innovate with Brodo’s unique walk-up window concept, serving broth as a hot beverage alternative.

* Nourishing the Body, Honoring the Process: Marco discusses the importance of creating a high-quality product that serves people’s health needs and the pride he feels in Brodo’s mission.

* The Reality of Entrepreneurship: Marco reflects on the restaurant and CPG industries, describing the resilience, patience, and passion needed to succeed in both.

Join me, Ramon Vela, in listening to this episode as Marco and I explore the intersection of health, traditional foods, and entrepreneurship. Get ready to be inspired by his passion for bringing real, nourishing foods to people everywhere.

For more on Brodo Broth Co., visit: https://www.brodo.com/

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Today’s Sponsors:

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Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.

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Transcript

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0:00.0	I had an incredibly insightful and inspiring chat with Marco Canora, the chef and visionary
0:07.7	behind Brodo Broth Co.
0:10.7	Now we dive into his journey of transforming his own health through bone broth, the challenges
0:15.7	he faced bringing Broto to life, and his vision for promoting whole nutritious foods. We cover everything from
0:24.0	ancient wisdom in modern times and how broth has a rich traditional culinary history
0:30.6	and why it remains so relevant today. We talk about purpose. We talk about challenges.
0:36.6	We talk about the process of creating a high
0:40.2	quality product that serves people's needs. When we also talk about the reality of entrepreneurship.
0:48.5	Now, he was a restaurateur for so many, many years. And he talks about the life of a restaurateur. As a matter of fact,
0:56.4	we talk a little bit about that TV show, The Bear, and he actually tells us what the
1:01.6	differences are, what the similarities are between being a restaurateur and a CPG founder and
1:08.2	entrepreneur. And really about the resilience and the patience and the passion
1:13.2	that's needed for both so this episode is a perfect intersection between health traditional foods
1:22.4	entrepreneurship and being a restaurateur what could you love more more? So do me a favor. Grab a cup of coffee,
1:31.4	sit back, and let's dive in.
1:43.5	Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand.
1:48.4	Like always, we have an amazing guest in brand that we're going to feature on today's show.
1:52.3	But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year,
1:58.4	and they are facing unprecedented challenges from changing consumer behavior,
2:04.2	inflation, election year anxiety, the cost of capital, and more. However, finding an experience
2:10.6	knowledgeable advisor shouldn't be challenging. And that's why I'm personally recommending
2:16.3	that you reach out to Compass Rose
	...

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