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Earn Your Leisure

EYL #348: How Dre London Discovered Post Malone & Built a Multi-Million Dollar Tequila Empire

Earn Your Leisure

iHeartPodcasts

Education, Entrepreneurship, News, Business News, Investing, Careers, Business

4.87.8K Ratings

🗓️ 6 November 2025

⏱️ 79 minutes

🧾️ Download transcript

Summary

In this episode of Earn Your Leisure, we sit down with legendary music executive Dre London, the man who discovered and managed Post Malone for over a decade. Dre breaks down how he found Post in 2014 at a content house, invested his own money to shoot “Graduation,” and helped turn “White Iverson” and “Rockstar” into global hits.

 

He shares insider lessons on music management, how to navigate fame and money requests, and why knowing how to manage a budget can scale any business. Dre also dives into his latest venture, Don Londrés Tequila — from finding the perfect tequila to building relationships in the spirits industry and hitting $2 million in sales within its first 18 months.

 

From the UK music scene to building generational wealth, Dre London’s story is a masterclass in belief, hustle, and vision.

 

#EarnYourLeisure #PostMalone #DreLondon #DonLondresTequila #WhiteIverson #Rockstar #MusicBusiness #FinancialFreedom #WealthBuilding #Entrepreneurship #MusicIndustry #EYL #Culture #Business #TequilaBusiness #GenerationalWealth

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Transcript

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0:00.0

All right guys, welcome back.

0:01.2

Special episode to earn your leisure.

0:03.2

Yeah. Man, them. We got the good brother, Drake. Drake London in the building somewhere, brother. What's up, my brother? How are you? I'm good. How you doing? Yeah, you already know. You did. In the building, what, what? Yes, sir. Yes, sir. So yeah, long time coming, man. very long time coming. First of all, thank you for having yes, sir. So, yeah, long time coming, man.

0:22.1

Very long time coming.

0:24.0

First of all, thank you for having me, guys.

0:42.8

This is one of my favorite podcasts, one of my favorite systems, business, projects, just everything you guys have been doing for years has been a monumental thing for myself watching it. And I just want to say, forget talking to me and interviewing me. I just want to say,

0:49.5

thank you. And I'm proud of what you guys are doing. Because what you guys are doing for us, I don't know, like when you guys only had a couple

0:57.6

hundred thousand followers, I picked up on it and I was like, who and what the F is this?

1:03.9

I was like, yo, this is monumental for us.

1:08.2

This is monumental.

1:09.3

What you guys are doing did not exist.

1:11.5

You found a piece that we need, that we needed.

1:16.4

And the way you guys break down financial,

1:18.9

the way you guys break down business,

1:20.5

the way you guys break down every single thing.

1:22.5

I just want to say before we even get going,

1:24.7

thank you.

1:25.4

Give yourselves a round of love, love, love.

1:27.3

Appreciate it. What you guys have done is monumental and I love it. Appreciate that, my brother. Anyone I could tell, I tell about this. Anyone, you'll earn your leisure, go follow them, you'll earn your leisure, watch the movement, earn your leisure because no one today is doing anything what you guys are doing for us and you're breaking it down in layman's

1:46.0

terms if that makes sense you're breaking it down in in such a way that it's like one-on-one for dummies

1:52.4

if you have color if that makes sense so i want to start right there man thank you for having me

1:59.2

and thank you for doing what you guys do man man. I appreciate it. Likewise, man. I feel like every time we run into each other, it's been the same energy exchange. It's always been that praise of it. So we appreciate you. And I always say when Dre's in the room, are we in the right room? We in the right room. Many times, man. 100%. So you've been somebody that's been behind the scenes. If people don't know who you are, you've been a music mogul for a while. Did you find Post Malone? Yes, I discovered him. You discovered Post Malone. Yes. That's one of the biggest artists in the world. Sure. Management, you were management as well, right?

...

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