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Welcome to Jimmy's Job to the Future. One of the best things about running this podcast

is that it's not that we just interviewed the big names like Rishi Sunak, Andrew Bailey

and Ben Francis of Gymshark. It's that we also get to put a profile spot on the next

generation coming through. And it was actually the last guest I mentioned there that inspired

today's guest, Ahmed, to strike out on his own and set up the Cambridge spectacle company.

He's based in Birmingham and that was partly why Ben's story inspired him to do this.

In addition, he worked in politics for Andy Street as his fundraising director, so been

a long-term listener to the show since then has enjoyed the mix of business and politics

that we do. Interestingly, I've first came across Ahmed on another podcast. You may

be aware of probably the UK's biggest podcast, which is Parenting Hell by Josh Ridicum and

Rob Beckett that got me through some of the times when I was a stay at home dad during

various lockdowns. He took an advert out on there. It is a really powerful and creative

ad that they've done and it demonstrates to me why I think the marketing space on podcasts

means that it's going to grow and grow over the next few years because it is a much more

genuine advertisement than so much of what you see on TV. Today is a bit of a full circle

moment as I understand how Gen Z refer to it for lots of different people. And it also

turns out that actually Ahmed and I have a connection that goes all the way back to before

...