Extract the expertise from start-ups and distill it into books, copy, and blog content with Laura Hanly

Entrepreneurs on Fire

John Lee Dumas

Content, Passive, Entrepreneuronfire, Podcast, Money, Entrepreneurs, Income, Success, Business, On, John, Marketing, Eofire, Entrepreneurship, Online, Dumas, Niche, Fire, Careers, Media, Lee, Internet, Mobile, Interview, Entrepreneur, Seo, Finance, Social

4.8 • 4.1K Ratings

🗓️ 11 March 2017

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Laura owns a content marketing agency, and is a bestselling author on content marketing. She extracts the expertise from start-ups, consultants and entrepreneurial companies, and distills it into books, copy, and blog content that generate hundreds of thousands of dollars in sales every year.

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Transcript

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0:00.0	What's Shakenfire Nation, JLD here, and welcome to episode 1600 in two of EO Fire.
0:08.6	Right shout out today's most successful entrepreneur, 7 days a week.
0:13.1	Check out our free podcasting course so that you can create, grow, and monetize your podcast
0:18.4	over at freepodcastcourse.com.
0:22.4	And now let's chat with today's featured guest, Laura Hanley.
0:26.3	Laura, are you prepared to ignite?
0:29.3	I am so ready.
0:30.3	Yes.
0:31.3	Laura owns a content marketing agency and is a best-selling author on content marketing.
0:36.7	She extracts expertise from startups, consultants, and entrepreneurial companies, and distills
0:41.3	it into books, copy, and blog content that generate hundreds of thousands of dollars in
0:45.8	sales every single year.
0:48.2	Laura, take a minute.
0:49.2	Fill in some gaps from that in-chone.
0:51.0	Give us a little glimpse of your personal life.
0:53.0	Thank you so much for having me.
0:54.3	I am Australian by birth.
0:56.4	I came up as the total bookworm, got into publishing, what does the publicist for a long
1:01.3	time, and then decided that I needed to get online and get a little bit more autonomy
1:06.7	in my world.
1:07.7	So, let the online marketing thing got into content because it seemed like a really natural
1:13.0	continuation of the publishing and publicity stuff I'd been doing.
	...

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