Extra: Shark Tank's "Mr. Wonderful" On How Bud Light "Decimated" Its Brand ... And If It Will Ever Recover.

The Fox News Rundown

FOX News Podcasts

News, Daily News, Politics

3.4 • 1.7K Ratings

🗓️ 20 May 2023

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Shark Tank's Kevin O'Leary made a name for himself cutting deals and making businesses wildly successful. But what would "Mr. Wonderful" do to save a company that appears to be stuck in a weeks-long tailspin? Bud Light is still paying the price over its partnership with transgender influencer Dylan Mulvaney. While intended to promote the beer's brand on social media, the branding move outraged conservatives and resulted in a nationwide boycott that continues to hurt the beer companies' sales. O'Leary Ventures Chairman Kevin O'Leary recently joined host Dave Anthony on The FOX News Rundown to discuss the crisis Bud Light created for itself and what Anheuser-Busch executives must do now to address the ongoing backlash. O'Leary explained why he felt so many Americans were put off by Bud Light's Mulvaney deal and what key things they overlooked when they decided to pay the trans TikTok star to endorse their beer. The Shark Tank investor also offered some advice to Bud Light on how they can stop losses and perhaps get some of their customers back. Due to time limitations, we could not include the entire conversation in the FOX News Rundown segment that ran this week. In a FOX News Rundown Extra exclusive, you will hear our entire unedited interview with entrepreneur and Shark Tank investor Kevin O'Leary. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This is the Fox News rundown, Extra.
0:08.0	I'm Dave Anthony.
0:10.0	Today, we have a beer with Mr. Wonderful.
0:14.0	No, we won't be drinking any.
0:16.0	Just talking about why a lot of people aren't drinking Bud Light,
0:20.0	which suddenly has a frosty relationship with a lot of its customers,
0:25.0	especially conservatives who say that Bud Light went woke.
0:29.0	Sending transgender influencer Dylan Mulvaney a six pack of cans
0:34.0	with her face on them to celebrate a year of her being a woman
0:38.0	in a video that went viral over a month ago still tanking sales
0:43.0	of Bud Light five weeks in a row down more than 20% from a year ago.
0:49.0	Who better to talk about it than famed shark tank investor
0:53.0	and branding expert and Mr. Wonderful Kevin O'Leary
0:57.0	who had a lot to say about what Bud Light did,
1:00.0	likening it to new Coke,
1:02.0	which if you were around in the 1980s, you remember well.
1:05.0	Now, he said so much we had to leave some out of the regular
1:09.0	rundown podcast we posted on Thursday.
1:11.0	Well, today we have put it back in so you can hear everything
1:15.0	and we're glad you joined us as always
1:17.0	and we hope you keep coming back for more.
1:19.0	There is something new here every day.
	...

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