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The Startup CPG Podcast

Expo West 2022 Recap - Spring break vibes, best bites, buyers aplenty, cheeky swag, and more

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9642 Ratings

🗓️ 22 March 2022

⏱️ 36 minutes

🧾️ Download transcript

Summary

Expo West hadn’t been held since 2019, so there was a lot of anticipation leading up to the 2022 event. With 57,000 attendees, 2,700 exhibitors, and 800 people at the Startup CPG Alley Rally event, I thought we needed multiple perspectives and voices to try to sum up such a massive event. In this episode you’ll hear clips submitted by Startup CPG community member brands and then curated pieces from Food Entrepreneur's "Well-FEd" LinkedIn live Expo West recap session with Daniel Scharff, our Startup CPG Founder and the CEO of Machu Picchu Energy, Jenna Movsowitz, our Startup CPG Spotlight Magazine Editor (which if you haven’t read the latest magazine issue, here's the link), and CPG press expert, Monica Watrous, Managing Editor of Food Business News & Editor of Food Entrepreneur. Whether you weren’t able to attend Expo and are hoping to learn what is was like or if you attended and want to hear a community perspective, this episode has something for you. Episode Links: - Startup CPG article: "The Best of Expo West" by Jenna Movsowitz and Erin Fasano - Startup CPG community member brands who submitted audio clips: Renee Dunn - Founder & CEO at Amazi Foods Kim Biddle  - Senior Manager, Digital Sales at Sow Good Inc. Emily Griffith - Founder & CEO - Lil Bucks Sprouted Buckwheat Peyton Spolansky - Manager of Marketing & Special Projects at Mezcla Raina Kumra - Founder of SpiceWell Veronica Fil - Co-founder of Grounded Foods Clara Lahlouh Paye - Founder and CEO at UNiTE Food Olivia Chen - Co-Founder & CMO at Twrl Milk Tea - Video recap of the Alley Rally Show Links: Join the Startup CPG Slack community (6K+ members and growing!) Follow @startupcpg Visit host Jessi's Linkedin or website Questions or comments about the episode? Email Jessi at jessi@startupcpg.com

Transcript

Click on a timestamp to play from that location

0:00.0

It's like go plant base or go home a little bit.

0:06.2

One thing that really blew me away, though, was how much it was like spring break.

0:10.8

It was kind of mental, like being in Vegas.

0:13.3

It was stacked with buyers.

0:16.2

That was the most special period of time that I experienced in recent memory.

0:19.8

And the response from buyers was phenomenal.

0:23.2

Welcome to the Startup CPG podcast.

0:25.2

I'm your host, Jesse Freytag.

0:27.1

Expo West hasn't been held since 2019, so there was a lot of anticipation leading up to

0:32.7

the 2022 event with 57,000 attendees, 2,700 exhibitors, and 800 people at the Startup CPG

0:43.0

OLLI Rally event.

0:44.3

I thought we needed multiple perspectives and voices to try to sum up such a massive event.

0:49.8

In this episode, you'll hear clips submitted by Startup CPG community member brands and then

0:55.5

curated pieces from a LinkedIn live session with Daniel, our startup CPG founder and the CEO of

1:01.5

Machu Picchu Energy, Jenna, our Startup CPG Spotlight magazine editor, which if you haven't read

1:07.3

the latest issue, I've linked it in the show notes because it's amazing. And CPG press expert, Monica, the managing editor of food business news.

1:16.2

What an awesome group.

1:17.3

Whether you weren't able to attend Expo and are hoping to learn what it was like, or if you did

1:21.5

attend and want to hear a community perspective, this episode has something for you.

1:27.1

First, let's start off by hearing from a few of our community

1:30.0

members who are exhibiting at Expo West for the very first time. Hey, I'm Renee Dunn with Amazi Foods.

1:36.8

We were in the North Hall booth N1716. It was our first expo and it was surprising and incredible

...

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