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Behavior Bitches

Explain ABA Like I’m 5 with Kendall Ryndak Samuel

Behavior Bitches

Study Notes ABA, LLC

Science, Social Sciences

4.91.4K Ratings

🗓️ 6 July 2026

⏱️ 57 minutes

🧾️ Download transcript

Summary

Behavior analysts love their jargon. Kendall Ryndak Samuel, BCBA and creator of @the.behavior.influencer, says it's time to knock it off. She and Liat dig into why our field does such a shitty job explaining itself, why big words just make us sound smart without actually helping anyone, and why the ethics code demands we use language people can understand.

Behavioral Concepts Covered:

Punishment

Reinforcement

Fixed ratio schedule

Extinction

Matching law

Verbal behavior

Pairing

Preference assessment

Connect with Kendall:

@the.behavior.influencer on TikTok, Instagram, and LinkedIn

bxinfluencer.com

Grab her book, Talk Behavior to Me, wherever you buy books.

ABA Language and Translation Resources

Connect with Behavior Bitches

Insta: @behaviorbitchespodcast

Facebook: Behavior Bitches Podcast

Website: BehaviorBitches.com

Contact Us: For podcast inquiries, episode ideas, or just to say hi, email us at behaviorbitches@studynotesaba.com

Leave us a 5-star review in the Apple Podcast App so we can read it to everyone during our episodes and make us super happy!

Looking for BCBA Exam Prep or CEUs?

• Whether you need help passing the BCBA exam or are looking to earn CEUs, Study Notes ABA has you covered. Check out our website for comprehensive exam prep materials, prep courses, and CEUs

• Test Prep: StudyNotesABA.com

• CEUs: CEU.StudyNotesABA.com

• PairABA: PairABA.com

Transcript

Click on a timestamp to play from that location

0:00.0

I remember the first time I brought up ABA to, I don't know, it was maybe at some like family Thanksgiving or something like that.

0:06.0

And someone asked me, where's a chapter in your book on how to manipulate people?

0:09.8

And I was like, what?

0:11.2

What? Is this what people think are sciences?

0:14.5

It's behavior bitches.

0:18.8

Hey guys, it's Leatt.

0:20.6

Welcome back to today's episode of Behavior Bidches Podcast.

0:25.2

Today is an exciting day because I always say it's exciting.

0:29.1

I know because life is just so exciting.

0:30.8

Am I right?

0:31.6

Toxic positivity.

0:33.8

Today we're joined by Kendall Rindak Samuel.

0:38.3

She's a BCBA, also known as the behavior influencer.

0:42.3

Kendall's been a BCBA since 2017, and has made her her mission to make behavior analysis accessible, relatable, and dare we say fun.

0:50.3

Sounds like what we do over here at Study Notes, ABA, and Behavior Bidges.

0:53.3

She's the author of Talk Behavior to Me, the Routledge Dictionary of the top 150

0:58.0

behavior analytic terms and translations. A book that takes our super nerdy ABA jargon and

1:03.0

translates it into a language that's real humans can actually understand. I have a copy of this book.

1:08.5

It's great, especially if you're trying to teach people, maybe RTs, families around you, the basic terms. This is a great resource to have.

1:17.2

Kendall's also the founder and CEO of Behavior Influencer, where she helps ABA companies and

1:22.8

professionals communicate their services in plain English, creates resources, trained staff, and basically

1:29.3

serves as the communication liaison for our fields.

...

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