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Behavior Bitches

Private Equity is a Joke with Johnny Hilbrant

Behavior Bitches

Study Notes ABA, LLC

Social Sciences, Science

4.91.4K Ratings

🗓️ 22 June 2026

⏱️ 43 minutes

🧾️ Download transcript

Summary

We invited a PE guy onto the podcast. Please hold your tomatoes.

Johnny Hilbrant, the internet's favorite parody of the private equity finance bro, joins Liat to break down why "private equity" has become a dirty word in behavioral health, what PE actually is in plain English, and what the behavioral science of wealth, status, and rich guy energy can actually teach us about ourselves.

Tune in or miss the F out!

Behavior Concepts Covered:

Functional Behavior Assessment

Reinforcement

Motivating Operations

Matching Law

Social Validity

Stimulus Control

Verbal Behavior

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Cameo

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Transcript

Click on a timestamp to play from that location

0:00.0

All right, kiddos, everybody hop in. Let's go. Father's Day, 2026, trip to France.

0:04.8

Yeah, yes, Tarantino, you can sleep on the plane. We've got it all set up for you in there. Yeah, wife got me a whole new set of sheets from Bowling Branch, specifically for the plane ride, because she knows how much I love them. So, yeah, to, hey, Candice, get over here for one second. I want to make sure we've got everything we need.

0:20.0

Once the kiddos fold their seats down and turn in for the evening,

0:22.7

I'd like to make sure everyone's comfortable.

0:24.2

So let's go through the checklist. Did you pack the champagne for Wifi? Okay, check. Bull and branch sheets and duvets, of course. Check, okay. Fruit platter for the kiddos. No Kiwis. Check, okay. Bowling Branch pillows, check, and then wipe these Bowling branch PJs then. Wonderful. Check. Okay. Excellent work, Candice.

0:41.1

So today we're doing something a little different. Before everyone gets pissed off, cancels me, throws tomatoes. I want everyone to like take a deep breath and give this a chance.

0:49.6

It's behavior, bitches.

0:53.9

Hey guys, it's Leatt and Talia, and we're here for today's episode of Behavior Bidges Podcast.

1:00.0

As you guys know, I'm into behavior and she's a bitch.

1:02.7

So it works out well.

1:04.7

Usually I'm the behavior bitch, but when she's here, she just leans into character.

1:07.7

Yes.

1:08.5

Exactly.

1:09.5

Today is a hot topic.

1:13.1

I know in the field, the word private equity seems to be a bad word and a place that people do not want to go work for

1:19.3

or work alongside. So I know I posted recently about SNABA being sold and moving to private equity and also like the

1:28.8

exciting part that we're going to be opening clinics all over.

1:32.3

And so I have someone here today to talk about this exciting venture we're taking as well

1:38.3

as why this is actually a positive move for the company.

1:44.1

So I just want to welcome private equity guy.

1:47.9

Right, right.

1:48.6

Well, thank you for having me.

...

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