Andrea, can you tell us about ad budget?

How much should I spend starting out?

That's the question I get.

I want to hear your take on this.

It is like such a number one question and people are thinking about it in the wrong way.

So they're thinking how much should I spend?

You really have to back it up into how much do I make with my sales? All right, welcome to today's episode of the podcast here, Cuejo.

I know that you recently went to podcast movement, which is one of the biggest, I guess, I think it's the biggest, if I'm not mistaken, conference for podcasters.

And yes, y'all, we're going to be talking about Facebook ads today, but there's a natural

progression with what we're talking about, natural connection with what we're talking

about here and our guest, Andrea.

But I'm always curious when people go to conferences, Quagia, like what was the biggest takeaway,

or a couple big takeaways for you from that conference?

I think you cannot neglect YouTube and you cannot neglect having a video portion of your

podcast.

So many of the talks at the conference made it clear that the YouTube app is the most used

app for listening to a podcast and that even the fact that I just said listening to a podcast,

that's kind of going away and people don't really care if it's audio only or video only.

The stats are showing that people are consuming their podcasts in both.

Audio still wins out, but videos catching up quick and not that far behind.

Yeah, I think that's so, I think that's really interesting in that, because you and I

chatted about this right after you got back from the conference, it's like you just click

...