Expanding access to micro-credit and micro-incomes, with Adam Rice (AssetDirect)
How to Lend Money to Strangers
Brendan le Grange
4.9 • 43 Ratings
🗓️ 14 April 2022
⏱️ 37 minutes
🧾️ Download transcript
Summary
This is not investment advice, but I’m going to put it out there: Adam Rice is one of the most exciting entrepreneurs I’ve spoken to on this show, with AssetDirect a bold embodiment of his ambitions - providing access to credit to underserved populations in Canada and now around the world. That alone is great, I love an ‘access to credit’ story on this show, but there is another layer to it, by turning existing pillars of their communities into his sales network, Adam is also creating new income streams for corner store owners, rickshaw drivers, and other micro-entrepreneurs.
And he is poised to build “the largest network of financial sales agents the world has ever seen”.
Join us in this episode to get as excited as I am.
To learn more about AssetDirect head on over to https://www.assetdirect.io/ (or to learn more about CreditLinks specifically, https://www.creditlinks.in/
While their crowdfunding campaign is at https://www.frontfundr.com/assetdirect
You can learn more about myself, Brendan le Grange, on my LinkedIn page (feel free to connect), while you can find my action-adventure novels on Amazon, some versions even for free.
If you have any feedback, questions, or if you would like to participate in the show, please feel free to reach out to me via the contact page on this site.
Keep well,
Brendan
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Transcript
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| 0:00.0 | the crazy guy who travels around the world, I hop on an aircraft, I fly out to India and you know |
| 0:05.6 | you're talking about a country where 90% of the population is under banged and you know as we |
| 0:11.5 | took a look at our business in Canada and what we were they joyed about it was a lot of these |
| 0:15.1 | new to credit people were coming through us established and credit so that was our business here |
| 0:19.2 | but obviously a much smaller group of people in India it's the vast majority and so we sought to |
| 0:24.7 | service these people in corner stores in their local communities. I mean we like the corner store |
| 0:29.3 | model so essentially what we're doing is we're empowering hundreds of thousands of corner stores |
| 0:34.4 | to display a QR code and they now tell their customers that they sell financial products through |
| 0:39.0 | credit links and then we set you up with a network of alternative lenders that are based in India |
| 0:44.5 | but yeah that you know the idea is that this store owner can now build a book of business through |
| 0:49.3 | us anything we sell that individual any financial product we sell we rather than share with this |
| 0:54.9 | world. I've now worked in retail lending for a little over 20 years and that can shape the way |
| 1:06.8 | you think so I'm sure that if you listen back to previous episodes of this show you'll find me |
| 1:13.2 | at times equating access to credit with access to finance but that's not really where that conversation |
| 1:20.6 | should end sure sometimes a little bit of credit is all that somebody needs to get onto and then |
| 1:26.2 | move up the income ladder but sometimes it isn't sometimes people could really do with a little |
| 1:32.0 | income generator of their own and that's what so excites me about Adam Rice's latest venture |
| 1:37.9 | asset direct dot IO with their credit links product is creating the world's first truly global |
| 1:43.8 | network of financial sales agents all already embedded in their communities as corner store owners |
| 1:50.0 | rich or drivers there's hundreds of thousands of these global partners that can drive traffic to |
| 1:55.1 | thousands of financial institutions across the world all the while building income streams for |
| 2:00.4 | micro entrepreneurs welcome to how to lend money to strangers with brand new look range and hey |
... |
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