Exiting to a Silicon Valley Unicorn in 30 Days with Adam Landis

The Exit - Presented By Flippa

Technology

5 • 2K Ratings

🗓️ 27 February 2023

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week on The Exit: Adam started AdLibertas as a mobile advertising business, but after a few years, it was clear that scaling the business was hard, unless it pivoted. That’s when the company shifted focus from advertising to analyzing data to solve business problems for their clients. When it came to exiting the business, it was surprisingly easy to find a buyer. Branch, a Silicon Valley unicorn which is currently preparing for an IPO, had come to AdLibertas looking for a content partnership, but they quickly turned into a potential acquirer. When the founder of Branch wanted to get the deal done in 30 days, Adam never thought it would be possible. But the exit did happen in 30 days, and today, Adam continues to work with Branch as Head of Growth. Listen to uncover all the details. Adam Landis is currently the Head of Growth at Branch and was the Founder & CEO at AdLibertas before its acquisition by Branch. The AdLibertas platform is a comprehensive way for app developers to combine, store, and report on app user data helping provide actionable insights for their entire organization. At Branch, they are transforming how brands and users interact across digital platforms. Branch’s mobile linking platform and measurement solutions power much of today's mobile traffic and are trusted by over 75,000 mobile apps and many of the world's largest brands to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. LinkedIn - https://www.linkedin.com/in/adlandis/ Website - https://www.branch.io/ Website - https://www.adlibertas.com/ -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0	Hello, and welcome to the Exit presented by Flippa, the world's largest marketplace
0:04.9	to buy and sell online businesses and startups.
0:07.5	The Exit is a 30-minute podcast featuring amazing entrepreneurs who have been there and they
0:11.1	have done it.
0:12.3	The Exit talks to operators who have bought and sold businesses of all different sizes.
0:16.8	You learn how they did it, why they did it, and get exposure to the world of Exits.
0:20.8	It's a world occupied by a small few, but accessible to many.
0:25.2	On this episode, I sit down with Adam Landis, an awesome entrepreneur who sold his company
0:30.6	Ad Libertas to Branch.
0:32.8	If you're not familiar with Branch, it is a Silicon Valley unicorn.
0:37.0	They are gearing up for an IPO.
0:38.9	It's an awesome data-driven company, and he walks through the process of how he pitched
0:45.3	Ad Libertas his startup to Branch to fulfill their mission.
0:50.1	He walks through all the different mechanisms that they used.
0:54.2	They're getting prepared for the Exit, through negotiations, going back and forth with
0:58.9	the co-founder, and ultimately leading back to how he started Ad Libertas was one of the
1:04.4	most unique stories I've heard.
1:06.6	His first two customers became his first two co-founders.
1:11.6	I have not heard that before, and I think it's a really interesting approach where they
1:16.0	were funding the company and also helping him really start the business.
1:21.8	Coming through the acquisition with such a unicorn company has made it such a unique
1:27.2	story for Adam, and he talks about how it's important to know you're attaching yourself
	...

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