I really started the show because I had some really bad experiences in 2008.

And I wanted to basically share a little bit about what happened to me through, not only

through my own story, but also by listening and sharing the stories of other founders,

their challenges, their tribulations, their wins as well, but really

hearing from them what they went through and how they solved, what they solved for, and how they

went on to build their brands. I just thought it would be really useful to share that so that other

people can learn from their challenges, can learn from their mistakes, can learn from their

lessons, etc.

And I now wanted to also share that. So that was one huge component of why I started the story of a brand.

Hey, everyone. This is Ramon Velaela and this is a special episode of the story of a brand.

So really, this is going to be a little different than we normally do.

This is, I don't know, a cross between an update, catch up, whatever you want to call it.

But I just wanted to speak directly to the listeners

of the story of a brand show and kind of give you some big news. Now, every year, you hear me

talk about our sponsors and our advertisers and so forth. And I felt like this year, well, given

everything that was happening in 2023, I thought

24 was going to be just a really crucial year for brands.

And as you know, I speak to brands all the time.

We've interviewed, you know, close to a thousand.

We have, you know, over 1.1 almost a million downloads,

all-time downloads. And so I hear every day about the challenges, about the tribulations

that brands are going through. And so I thought 2024 is going to be really special. So I needed

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