Alvies - Welcome to the Boot Party!

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 13 January 2024

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Tidio and SARAL.

Today, host Rose Hamilton, Founder and Principal Advisor of Compass Rose Ventures interviews Alvie Faulkenbery IV, Founder and El Presidente of Alvies.

They are on a mission to make boots and flip-flops your footwear of choice. They believe with a good pair of each, you can go almost anywhere and do almost anything.

In this episode, we dive deeply into lessons learned from building the brand from start-up to scale… in the competitive footwear category.

We’ll discover how the customer experience has been vital to growing Alvies as a mission-based brand – both online and experiential.

Highlights:

* Driven by customer experience, Alvies places a great emphasis on capturing customer information and carefully managing channels of distribution, which was learned very early in the business

* Alvie shares how he’s kept just the right balance of people, processes, and systems to allow the mission and quality to scale as the company grows

* The secret of marketing success lies in building partnerships with artists and collaborations that introduce the Alvies name to new customers. He emphasizes the importance of building relationships and word of mouth to grow the business.

* Alvie reveals the latest expansion for the brand through Boot Parties, taking the airstream concept on the road to bring boots to people for special events like bachelor parties, birthday parties, and more

* Highlighting the importance of leveraging other categories like hospitality to find innovative ways to build the customer experience

* How Alvie manages the balance between work and life as a busy entrepreneur who is leading a business through growth

* Learn some key takeaways from 2023 that Alvie is excited to take into 2024 and more!

Join Rose Hamilton and Alvie Faulkenbery IV as we break down the inside story of Alvies on The Story of a Brand.

For more on Alvies, visit: https://www.alvies.com/

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Today’s Sponsors:

Tidio - Customer Success Tool for Shopify Brands: http://www.tidio.com/story

My listeners can start using Tidio AI chatbots for free and upgrade at any time with an exclusive 20% discount. See how Tidio helps your store grow. Visit my unique link.

SARAL - Your Influencer Assistant Tool for Brands: http://storybrandoffer.com/

Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link.

Transcript

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0:00.0	But really, the importance of a quality boot is what we need to be able to do what we're set out to do from a mission, right?
0:08.4	And so you've never worn a pair of cowboy boots and you put on $25 pair you got on Amazon and you want to wear that.
0:15.5	You're going to be uncomfortable and you're not going to come back and want to wear cowboy boots again.
0:18.8	Or you just wear them for that costume
0:21.0	or whatever it might be. That's not really helping us on getting people to realize what I did when
0:27.1	I got boots for my grandpa, which were all broken in and awesome. So there's that. We have to make a
0:32.6	great boot, period, as a brand. And we can't settle for any mediocrity. And then to make sure when we start scaling that is that everybody knows that it's got to be the best.
0:44.3	And you've got to add the systems in place to make sure that nothing slips through.
0:49.3	So it becomes easy when we just, we don't settle.
0:52.3	And then talking through processes, we just say, hey, this is where we're going to start.
0:56.9	You know, draw the line.
1:08.1	Well, good morning.
1:09.8	I am so excited to be seeing you and hearing everyone again.
1:13.6	This is Rose Hamilton, and I am host today for the story of a brand and really excited about our guest and the topic ahead.
1:23.6	I think as we look to 2024, so many brands now are talking about customer experience and how to build businesses and how to really think smartly in the year ahead with the dynamic nature of the landscape.
1:37.2	And so I am so excited to have Elvie Falkenberry and having him join our show today because he is the founder and leads a really neat brand called Elvys.
1:48.7	And I would position it for Elvie to say from a tech background all the way to inheriting cowboy boots from his grandfather as someone who never wore cowboy boots to now helping the world understand how incredible it is to wear cowboy boots
2:04.6	and how it's really making a change.
2:06.6	And he's building quite a community around his brand of Elvie.
2:09.6	And I think the origin story of this business is really interesting.
2:13.6	And for founders and for leaders, people who are seeking to build their
2:18.0	businesses in a unique way, this will be a great episode for everyone. And I'm super excited
	...

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