5 • 610 Ratings
🗓️ 29 August 2018
⏱️ 34 minutes
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0:00.0 | everyone who is close to design in the world knows that the best customer experiences in the digital |
0:09.4 | world happened by design a designer or a design team who's involved in that product development |
0:16.1 | process sat down and truly empathized with their audience. |
0:21.4 | And then went about the process of designing an experience, a digital experience that is |
0:25.8 | truly useful to the end user, it's delightful and maybe even lovable. |
0:30.0 | And that's what creates competitive advantage. |
0:33.4 | This is Exceptions, the show about why building a brand matters more than ever in B2B. |
0:39.6 | In this series, we go inside some of the world's best B2B companies to understand why they're |
0:44.4 | proactively building their brands to stand out from all the commodity marketing in their space. |
0:49.7 | These are the exceptions. |
0:52.5 | I'm your host, Jay Akunzo. |
0:54.7 | I'm a keynote speaker, host of the podcast Unthinkable, and the author of the upcoming book |
0:59.2 | Break the Wheel. |
1:00.3 | And I'm partnering with Drift to bring you this series because, well, they're all about |
1:04.7 | putting the human experience back into B2B sales and marketing. |
1:09.0 | Today, we go inside Envision. |
1:13.0 | InVision offers tools to help software product designers create prototypes, |
1:16.9 | communicate with their teams or users, |
1:19.0 | gather feedback, and ultimately build the best possible products. |
1:23.1 | InVision's tools are used by some of the world's top companies, |
1:26.9 | like Amazon, Airbnb, HBO, Netflix, Lyft, |
1:30.5 | and IBM, just to name a few. All total, their products are used by more than 4 million people. |
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