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Seeking Wisdom with David Cancel

#Exceptions 3: InVision

Seeking Wisdom with David Cancel

Molly Sloan

Business, Entrepreneurship

5610 Ratings

🗓️ 29 August 2018

⏱️ 34 minutes

🧾️ Download transcript

Summary

What if your brand could be the battle cry, the rallypoint, the symbolic meeting place for your customers? What if your brand could transform your audience into a community of participants? That’s exactly what InVision has remarkably accomplished. They’ve found and listened to their community. They haven’t just provided solutions, they’ve understood the problem. They’ve created an elevated surface for their customers to have and share a voice. The InVision brand has built a platform. Is transforming your brand into a platform difficult? Yes. Impossible? Not for a #Exception. Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September.     PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @jayacunzo and @seekingwisdomio

Transcript

Click on a timestamp to play from that location

0:00.0

everyone who is close to design in the world knows that the best customer experiences in the digital

0:09.4

world happened by design a designer or a design team who's involved in that product development

0:16.1

process sat down and truly empathized with their audience.

0:21.4

And then went about the process of designing an experience, a digital experience that is

0:25.8

truly useful to the end user, it's delightful and maybe even lovable.

0:30.0

And that's what creates competitive advantage.

0:33.4

This is Exceptions, the show about why building a brand matters more than ever in B2B.

0:39.6

In this series, we go inside some of the world's best B2B companies to understand why they're

0:44.4

proactively building their brands to stand out from all the commodity marketing in their space.

0:49.7

These are the exceptions.

0:52.5

I'm your host, Jay Akunzo.

0:54.7

I'm a keynote speaker, host of the podcast Unthinkable, and the author of the upcoming book

0:59.2

Break the Wheel.

1:00.3

And I'm partnering with Drift to bring you this series because, well, they're all about

1:04.7

putting the human experience back into B2B sales and marketing.

1:09.0

Today, we go inside Envision.

1:13.0

InVision offers tools to help software product designers create prototypes,

1:16.9

communicate with their teams or users,

1:19.0

gather feedback, and ultimately build the best possible products.

1:23.1

InVision's tools are used by some of the world's top companies,

1:26.9

like Amazon, Airbnb, HBO, Netflix, Lyft,

1:30.5

and IBM, just to name a few. All total, their products are used by more than 4 million people.

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