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The Chalene Show | Diet, Fitness & Life Balance

Exactly How I Make Money Podcasting and Youtube and You Can Too - 1273

The Chalene Show | Diet, Fitness & Life Balance

Chalene Johnson

Mental Health, Health & Fitness

4.87.3K Ratings

🗓️ 18 February 2026

⏱️ 56 minutes

🧾️ Download transcript

Summary

If you've ever considered starting a podcast, a YouTube channel, Patreon or all of the above…this episode could make you some money and definitely save you a lot of time.

This is the real breakdown of how creators make money "just talking"… and why most people start podcasting with the wrong expectations.

 

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🤓 What You Will Learn

• How podcast ads really work (CPMs, what "downloads" actually mean, realistic numbers)

• The difference between random ad inserts vs host read sponsors

• Why I will not take most sponsors, even when the money's good

• How YouTube fuels podcast growth, even when it looks like it hurts downloads

• What AdSense can add once you're consistent

• The ecosystem strategy: podcast + YouTube + social + email

• Patreon, and why it attracts the most like minded listeners

• Common podcast and guest scams to watch for

• What I'd do if I was starting from zero today

 

🎉Show Sponsors:

  • My favorite brand of Castor Oil is Queen Of The Thrones go to https://chalene.com/oil      OR use code CHALENE at Checkout for 10% off

 

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We would love to hear from you! Leave your questions or messages for Chalene RIGHT HERE

 

To advertise on our podcast, please reach out to thechaleneshow@gmail.com and mention The Chalene Show

 

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Transcript

Click on a timestamp to play from that location

0:00.0

So today, what I thought I would do is share how it is you could make money just talking.

0:09.9

Obviously, I'm oversimplifying it.

0:11.9

A lot of people wonder if it's too late to get into this, whether it's YouTube or podcasting, how do you make money at it? And what does that look like for

0:24.1

Shaline? Obviously, when you get into it, when you start, how big your audiences before you start,

0:32.6

all of those things impact what it's going to look like, Your strategy, how quickly you're going to go from

0:38.7

having the idea, buying a microphone, recording, uploading, and launching your podcast to actually

0:46.5

making money. And it should be of interest to a lot of you because you have a lot to share and you

0:50.5

have a lot of experiences. I think this is where content is headed. No, I don't think

0:57.0

it's oversaturated. I do think, however, a lot of people go into it without really understanding

1:03.4

the strategy. What's your goal? Why do you want to do this? It feels so overwhelming and it also

1:10.0

probably feels like there's so many people doing it

1:11.9

and you just don't know how to make money at it. So I thought I would break it all down and how

1:16.9

much time it takes, how much time goes into the production of it, the strategy of it, how I get

1:24.7

paid, because it has evolved a lot since I started, which I believe was in

1:29.6

2012. So in 2012 was when I launched my podcast, and I did so because other people were doing

1:38.3

podcast, because I was listening to podcasts. And I was like, I like this. I was using podcasts

1:43.1

for personal development. I pretty quickly realized I was learning more in the podcast that I was listening to on a regular basis about personal development and business development than I ever did in school. I liked both of those things. At that time, I wasn't listening to any entertainment podcast. I wasn't listening to podcasts where people are just like shooting the shit,

2:05.1

which is what I sometimes do on Wednesdays. And so I launched two podcasts at the same time.

2:11.9

One was called Build Your Tribe. And there, I would talk just about business-related things.

2:18.3

And then the Shaline show, I've always reserved for just lifestyle content, I guess, is what you call it.

2:26.3

But the niche of the lifestyle content has always been kind of centered around whatever age I'm at, whatever season I'm in. And because I've been doing

2:37.1

this for 15 years, there's been probably three very distinct seasons. You know, when the kids were

...

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