On this episode of the Playbook, I have Reese Curtinbox, CEO,

president, and chairman of the board of Dactronics.

And we're going to talk about what it's like to work

for the same company for almost 40 years,

and also why it doesn't even pay to watch a game anymore.

Join me for all of this and more on the Playbook.

This is Entrepreneurs the Playbook.

For each week, I bring you some of the greatest athletes,

celebrities, and entrepreneurs

to talk about their personal and professional playbook

to success, and what made them champions on the field,

and in the boardroom.

I'm your host, David Meltzer.

I have Reese Curtinbox, CEO, president, and chairman

of the board of Dactronics.

And Reese, welcome to the Playbook.

I'm so excited because every technological advancement

has occurred in my favorite space, which

is the live event space, the space that I was born into

from my early career in sports.

And I am just amazed on the evolution with AI,

virtual experiences, live experiences, what we can do today,

...