Hey, everyone. It's Monday. So we've got another episode of the road to revenue series.

We took over the breakfast with champions millionaire breakfast club on clubhouse for an hour long

B-Y-O-Q. You bring the questions. I'll bring the answers. And we talked about the five daily

practices and how it can change your life. Tweet me at David Meltzer. Your favorite takeaway

from today's episode and check the show notes to see how you can text me or email me at any time.

This is Entrepreneurs the Playbook. Okay, we'll start with the first question on the training.

The first question is when cold calling? What is the most statistically successful way to stimulate

interest? Well, first of all, when cold calling, I want everyone to spend the majority of their time

practicing getting people to call you back. So 80% of the opportunities are lost because people

don't practice the most important part of cold calling, which is to get people to call you back.

When you are cold calling, only two things can happen. The person can answer and the person

doesn't answer. And so you have to be prepared because the majority of the time overwhelmingly is

when people don't answer. And the only goal you should have with someone doesn't answer in person

on the phone via email or media, traditional or social media is to be an expert at getting people

to call you back. If you remain the exact same in transitioning interest or sharing a vision,

if you remain the same in managing and developing that vision statistically, you can increase double

triple quadruple your productivity, your success by simply getting more at bats, by getting more

people to call you back. And I know the next follow up question to that is how do you get people to

call you back? Well, one, you need to practice. You need to have credibility and emotional

attachment in a very short amount of time to stimulate or compel somebody to get back to you.

And the way that I try to increase my statistical success is to get people to be back to see

what I can do for them. So a lot of times I take the approach of a customer and when I leave a message

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