Fire Nation in the house, J L D here and welcome to episode 1540 of EO Fire. We're

right, Java. Today's most successful launchman. We're seven days a week and we have a free

eight day goals course for you at free goals course dot CO get goal focus fire nation.

Now, Java today's featured guest, Mr. Will Schroeder. Will, are you prepared to ignite?

Yes. Yes. Will Fire Nation is a serial entrepreneur and he's the founder and CEO of Startups.co.

We'll take a minute, fill in some gaps from that intro and give us just a little glimpse

to your personal life. I've got a son named Will who just joined us about four months ago.

One L or two with one L. Okay. So he's following his followers for steps. I like it. Yeah. Yeah. My

action. My middle name is Will and so he doesn't become a junior and if Will doesn't work out for him,

his middle name is Thor because it's a huge Marvel fan. So I love that. Yeah. I'm already choosing Thor

for him. I know. It's kind of hard not to. But yeah. So I've got a son and a daughter. My daughter's

four years old. The squad of us, me, my wife, my daughter and my son. We travel every two weeks

between Columbus, Ohio and San Francisco. We live in both places and we are a very busy active

family. We go everywhere together. Yeah. It's kind of funny. A lot of people might say, like San

Francisco and Columbus, like could you get more different? But I happen to have a very dear

close friend, Amy Schmidt, our who lives in Columbus. And yeah, she rapes about Columbus. I mean,

she just says it is just like such a hopper in place. Like, why is it? I don't want to say it has

a bad rap because it doesn't, but why does it have no rap? Like nobody would ever talk about Columbus

being from either coast. That's true. And I'm not from Columbus myself. I grew up in Southern

Connecticut. And I came out to go to school here in my second year at the Ohio State University.

Columbus is the 15th largest city, which is to say it's big enough. There's about 1.5 million

people, but it's a college town. And so it's not typically known for industry, etc. It's a very

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