You're listening to the Creating a Brand podcast where we deliver weekly interviews on topics

to help entrepreneurs make their first or next step in business the right one.

I am your host, Alex San Felipe.

As the world and marketplace begin to shift its primary focus from millennial generation to generation

Z, it's up to us to get ahead of the curve. Because of this, I decided to bring on a Gen Z expert

to the podcast to share with us everything we need to know about engaging with Gen Z. Today's guest is

Mark Beale. He is a keynote speaker, research expert, and the author of the book titled

Engaging Gen Z. Although this episode will certainly not contain any parental advice or how to be

less annoyed with your younger brother or sister, it will help you better understand the mindsets

of Gen Z, everything from marketing to consumer habits, and even how they engage at school and work.

For links to resources that will be mentioned during this episode,

please visit CreatingAbrand.com slash 102.

And now, let's not wait any longer.

Here's my conversation with Mark Ville.

Mark, welcome to the Creating a Brand podcast.

Alex, thank you very much for having me.

This is great.

Yeah, absolutely.

And thank you for saying that because we actually had the opportunity to co-lead a roundtable

discussion about podcasting a couple weeks ago.

You know, it was funny about that conversation as the topic of Gen Z came up organically.

Someone else brought it up, I believe it was a question somebody had. And then you just kind of started talking about your book

...