Everette Taylor - CEO of Kickstarter

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 15 February 2023

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

I sat down with Everette Taylor, CEO of Kickstarter, to talk about the secrets of crowdfunding. During the chat we discussed why marketers need to have empathy, how to bring your idea to new audiences, and strategies for using Kickstarter to successfully scale a business. To learn more about Kickstarter and see the awesome projects they have available for funding, go to: www.kickstarter.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This is the Playbook.
0:04.8	Welcome everybody to the lobby of the win at the Blue Wire Studios.
0:08.8	Here I'm Dave Meltzer with Entrepreneurs the Playbook and I have an
0:12.3	ultra-prenorm in Eric.
0:14.3	I mean, every Taylor E.T.
0:16.4	enterprises the CEO of Kickstarter in the house here at CES.
0:20.7	Thanks for joining me.
0:21.8	Hey, thank you, man.
0:22.7	I'm really glad to be here, man.
0:24.2	It's an honor for sure.
0:25.2	It's an honor for me because there's certain people that encompass being an
0:28.8	entrepreneur and I'm old school.
0:30.8	So I've seen a lot.
0:32.3	I've invested a lot of money and a lot of different entrepreneurs in one
0:35.5	sum and loss them.
0:37.5	But there's a certain commonality, a desire that you must be what you can
0:41.8	be that exists within the ultra-prenorm status.
0:45.2	And that's what I see through what you do.
0:47.8	But it's interesting in that spirit of excellence that you have in the
0:51.3	achievements that you're having and will continue to have lies, a quality
0:56.6	that, you know, I know Gary and Vee and I talk about a lot together.
1:00.7	He created a wine brand about it.
	...

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