Events: The Most Powerful Marketing Strategy for Your Business and How to Execute Them
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 17 September 2024
⏱️ 34 minutes
🧾️ Download transcript
Summary
Host, Lindsay Pinchuk shares her journey of building Bump Club and Beyond through community-driven events. She emphasizes the importance of in-person connections, especially in a post-pandemic world, and discusses how hosting events can significantly enhance business growth. Lindsay provides practical strategies for organizing successful events, highlighting the need for community feedback and the potential for collaboration among attendees. She reflects on her experiences and the transformative impact of events on her business and community.
Takeaways
- In-person connections are irreplaceable, even in a digital age.
- Events can drive community engagement and business growth.
- Feedback from attendees is crucial for improving events.
- Simple, no-frills events can be highly effective---your events don't have to be grandiose to work.
- The right event strategy can lead to loyal customers for years to come. Lindsay's Bump Club and Beyond customers now come to her Dear FoundHer... Live events.
- Hosting events can transform your business model and your bottom line.
Grab Lindsay's E-Book: The Event Blueprint for Small Business and get the step-by-step instructions on how to execute an effective event for your business.
Lindsay's group mentorship, Marketing Made Simple for Small Business is OPEN for registration for the last time in 2024. Use the code FOUNDHER for 30% off plus some great bonuses. Click here for more information.
https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher
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Transcript
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| 0:00.0 | Hi guys, it's me, Lindsay. You hear me talk a lot, a lot about community, building your own |
| 0:07.3 | community and building the community that surrounds your brand, both of which are so incredibly |
| 0:13.2 | important and both of which you could do inside my group mentorship, marketing made simple for small |
| 0:18.3 | business. When I launched MMS, I never, ever could have imagined that it would |
| 0:23.3 | become what it is today. It is so much more than a mentorship or a membership. It is a true |
| 0:30.2 | community with the women inside working together, supporting one another, and as of recently, |
| 0:35.9 | even traveling together. And what I've come to realize |
| 0:39.2 | is that I need them just as much as they need me. We are all in this together. We launched in the fall |
| 0:47.2 | of last year and nearly 50 women joined our first cohort. And then we launched a second cohort in |
| 0:52.1 | the spring and we capped it at 30 women. |
| 0:54.8 | And we just opened registration for our final and last cohort of 2024. |
| 1:00.6 | It's a fall cohort and we already have 10 amazing women inside. |
| 1:05.6 | So if you're looking to build your company and your brand through simple and easy to execute strategies, |
| 1:12.1 | join us. |
| 1:13.2 | Marketing made simple for small business is a group mentorship program for women-owned |
| 1:17.0 | businesses. |
| 1:18.1 | You'll work to create effective content, messaging, and a marketing process to connect |
| 1:23.0 | with your community, build awareness, and ultimately drive sales. |
| 1:27.3 | This program combines small group strategy |
| 1:29.9 | sessions, one-on-one, Q&A and accelerator calls, community support, and a ton of digital |
| 1:36.2 | resources designed to give you step-by-step instructions and guidance that you need for brand |
| 1:41.1 | growth. For a limited time, you can use the code, |
... |
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