Ettitude - Clean Bamboo is the Fabric of Our Future
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 16 December 2022
⏱️ 51 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Kat and Phoebe say, “So I think the new breed of sustainable brands is starting to be more performance focused and strive for a reasonable price point. Then they add on the sustainable side of things. This makes it easier for consumers to switch. And I think that’s why more and more consumer are switching. Hopefully, we’re helping to bring about that change and help establish that sustainable products are actually better products, more premium products with better performance.”
Today, we interview Kat Dey, Co-founder and President and Phoebe Yu, Founder & CEO at Ettitude. Ettitude is a fabric innovation and lifestyle brand making the world's softest, most sustainable materials with their proprietary CleanBamboo™.
We discuss:
* What they are grateful for
* Overview and origin of the brand
* Why they are eco focused
* Their patented technology as a competitive advantage
* Ettitude’s high rating as a B-Corp
* Why Bamboo and why it outperforms other fabrics
* The benefits of bamboo such as better sleep and anti-microbial
* Why cotton is bad for the environment and consumers
* A review of their products, including bedding as their flagship product
* Other fabrics, including Vegan Cashmere
* Corporate gifting and their Oeko-Tex standard certification, which keeps your baby safe
* And so much more…
Join Ramon Vela, Kat Dey, and Phoebe Yu as we break down the inside story of Ettitude on The Story of a Brand.
For more on Ettitude, visit: https://www.ettitude.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
*
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Transcript
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| 0:00.0 | think there's a big misconception in the marketplace that cotton is a good natural fabric. But people |
| 0:08.2 | don't actually, and that's because there were decades of campaigning cotton, the fabric of our |
| 0:13.2 | lives. But really, now people are starting to wake up and realize that cotton is one of the |
| 0:19.1 | most harmful crops that we have |
| 0:22.0 | because it requires so much pesticides, so much fertilizer to grow, and it depletes land over time. |
| 0:31.2 | And as a result, also the fabric itself, we're comfortable with it because we're so used to it. |
| 0:36.5 | But if you compare other alternatives, |
| 0:39.2 | like, for example, clean bamboo, cotton feels like sandpaper in comparison. It's just like not |
| 0:45.3 | even the same softness. It's also drops heat, moisture, bacteria. So it's just, it's not even not |
| 0:53.1 | great. This is the story. This is the story |
| 1:08.0 | behind their favorite consumer products. I'm Ramon Vela, |
| 1:11.9 | and I believe that people want to know more about the brands and products they purchase. So each |
| 1:17.0 | week, I interview the founder of a consumer brand, unpack their story, their products, their |
| 1:21.7 | mission, so you can decide which products are worth buying and which brands are worth supporting. |
| 1:40.3 | Kat and Phoebe say, so I think the new breed of sustainable brands is starting to be more performance focused and strive for a reasonable price point. Then they add on the sustainable side of things. This makes it easier for consumers to switch, |
| 1:46.9 | and I think that's why more and more consumers are switching. |
| 1:51.1 | Hopefully, we're helping to bring about a change |
| 1:54.1 | and help establish that sustainable products are actually better products |
| 1:58.7 | or premium products with better performance. |
| 2:03.1 | Today we interview Kat Day, co-founder and president and Phoebe U, founder and CEO at Etitude. |
| 2:11.0 | Attitude is a fabric innovation and lifestyle brand making the world's softest, most sustainable materials with the proprietary clean |
| 2:20.0 | bamboo. Now, we discussed so many things in this interview, and quite frankly, I was just so |
... |
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