ESPN President of Content Burke Magnus
Sports Media with Richard Deitsch
Audacy
4.5 • 757 Ratings
🗓️ 26 June 2024
⏱️ 66 minutes
🔗️ Recording | iTunes | RSS
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Summary
Episode 408 of the Sports Media Podcast with Richard Deitsch features an extended conversation with Burke Magnus, the president of content at ESPN who has oversight of ESPN’s live events, studio shows, newsgathering, original content/ESPN Films, the Talent Office, as well as audio, digital, and social media. In this podcast, Magnus discusses the state of NBA media rights; changes to ESPN’s to NBA top booth; ESPN’s longterm interest in the WNBA; the upcoming UFC rights; ESPN/ABC sublicense of college football playoff games to WBD; the latest on Venu Sports; the company’s negotiations with Stephen A. Smith; how he views ESPN’s role with the Pat McAfee show; ESPN’s interest in future World Cups; his special relationship with Bill Walton and traveling with Walton to see the Dead & Company; how much ESPN/Disney should be worried about Netflix’s entry into the NFL and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more.
Transcript
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| 0:00.0 | Welcome to the sports media podcast. |
| 0:11.2 | I'm your host, Richard Deich, my producer's Patrick Antonetti. |
| 0:14.3 | This is a return engagement for my guest. |
| 0:18.4 | He was on this podcast last summer. |
| 0:23.2 | And when he comes on, just by virtue of his position, news happens. Burke Magnus is the president of content at ESPN. And in layperson |
| 0:30.2 | terms, that means he has oversight of the SPN's live events, studio shows, news gathering, journalism, original content, ESPN films, |
| 0:41.0 | audio, digital, social media, talent office. |
| 0:45.5 | It's a very, very significant portfolio. |
| 0:49.0 | There are thousands of people, talented people who work with Burke or under Burke, I should say. |
| 0:55.2 | And so the reality for you, when you're listening to this, is this somebody has a very big role in what you see on ESPN's many mediums. |
| 1:04.8 | And I appreciate his time. |
| 1:06.1 | He certainly does not have to do this, but he's been very generous to come on over the years. |
| 1:10.2 | And with that, welcome back, Berg Magnus to the sports media podcast. |
| 1:13.9 | Yeah, Richard, good to hear your voice and happy to be here. |
| 1:18.2 | All right, Burke. |
| 1:20.1 | There's a lot, obviously, to talk about and to cover. |
| 1:22.8 | So I'm going to sort of on this one, just really go all over the map, if that's okay with |
| 1:27.0 | you, sort of on this one, just really go all over the map, if that's okay with you, sort of different |
| 1:27.5 | topics. And there might not be any rhyme or reason why I'm doing it, but we'll sort of like a |
| 1:34.0 | F1 road course. We'll just head that way. All right. So I want to start with the NBA, because the |
| 1:40.9 | reality is you could fill a small bookstore with the amount of words that have been written now at this point on the NBA's upcoming media rights deal. |
| 1:50.4 | I know you probably have to be a little careful in terms of what you will or can't say. |
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