The Welcome to Scouting for Growth. Today I'm meeting with Airlines C, a seasoned social entrepreneur, leader, and social business advisor.

Airlines wrote an interesting book on reimagining financial inclusion.

A must read for all corporate business leaders concerned about the future of our planet. In the book, airline talked about the five levers that change and impact our financial system.

She will share more about the topic during our conversation. We'll also talk about

Yes she with a focus on social innovation and how social

innovators support companies in the achievement of their impact. So let's get

started. So good morning airlines. Thank you so much to be with me today.

Good morning and I'm so happy. Thanks for inviting me.

Pleasure. So let's get started with some definitions.

So I think when we look at the work you are doing, you are focusing a lot on social innovation. But to give context to our discussion, I would like to introduce what ESG means to our audience.

So ESG stands for environmental, social and governance.

Environmental meaning the criterion would look at the impact of resource

consumption from businesses on the environment like waste, carbon footprint, water discharges.

The social criteria stands for how businesses interacts with the local community.

And today I think we hear a lot about how business

embrace diversity, equity, and inclusions as well

and embed that within their policies internally.

And then governance relates to the internal practices that a business implement to actually

make sure that whatever they develop from a E and a less viewpoint can be replicated over and over with good structure good governance and good processes.

So EAG facilitate top-line growth as well long term.

I think a lot of businesses are realizing that today,

but do not always know how to go about it.

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