Hello, folks. Welcome to the WOOP podcast. I'm your host, Will Ahmed, the founder and CEO of WOOP,

and we are on a mission to unlock human performance. That's right. We build technology,

hardware, software, analytics that's designed to measure and improve your health. And you can check out a WOOP membership at Woop.com.

And you can get 15% off if you use the code, Will Ahmed, W-I-L-L-A-H-M-E-D.

For those of you excited about new accessories, our Lux kit was just released,

and we've got a sunset series,

which is back in stock. So check those out at shop.wop.com. And we have an amazing guest,

the trailblazing Erica Nardini, CEO of Barstool Sports. Erica is one of the most influential

women in sports. She has overseen Barstool's growth

from 12 employees to hundreds and has helped establish the brand as one of the most recognizable

in sports and beyond. We discuss how she landed her dream job in a male-dominated field.

What has been like working with Dave Portnoy and the team of personalities at

Barstool, her views of developing talent and allowing them the freedom to express themselves

an authentic way, dealing with a barrage of criticism and why Barstool isn't deterred by

cancel culture, and how she uses Roop in her life. I have to say, I found Erica incredibly authentic,

and I think it speaks to Barstool Sports that she is at the helm. She's driving the company

to be exactly what it is and not something else. And I think you'll find that when you listen

to Erica, talk about her growth in becoming Barstool's CEO and

where she sees the company going from here. So without further ado, here is Erica.

Erica, welcome to the Wootke podcast. Thanks. Thanks for having me.

So you've had a fascinating career in and out of

marketing roles and a variety of successful roles. And you are the CEO of Barstool Sports. Now,

...