Erika Nardini: CEO of Barstool Sports | #ThePlaybook 212

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 24 March 2020

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of #ThePlaybook, Erika Nardini, CEO of Barstool Sports, shares her thoughts on: [5:10] - Why she never thinks about being a “woman at work”, despite being in a male-dominated industry [7:08] - The two biggest challenges that all businesses are facing today [9:33] - How she ensures that Barstool’s new hires have the right perspective about how to “break through” [17:55] - Why Barstool’s strategy isn’t going to change after receiving investment from Penn National Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the playbook I have Erica Nardini, CEO of Barstool Sports and we're going to learn how Barstool uses polarization to help expand their brand and why David Portooy is not a Buddhist.
0:14.0	You can learn this and more on The Playbuck.
0:18.0	This is Entrepreneurs The Playbook,
0:20.0	where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success and what made them champions on the field and in the boardroom.
0:34.2	I'm your host and CEO of Sports One Marketing, David Melzer.
0:40.3	I am so excited to be back at Barstool with the CEO of Barstool
0:43.6	Erica Nardini. Welcome to the playbook. Thank you. First of all I'm going to start
0:47.2	off with your beads because as well as with Portoi years ago I got in trouble
0:51.0	at the Super Bowl when I interviewed him because I asked if he was Buddhist.
0:55.0	What prompted that question?
0:58.0	His karma, like I literally he was, you know his personality, right?
1:02.0	I'm like, dude, you must have done something in your past life that was incredible to be able to live this life.
1:07.6	We say that he's made a deal with the devil.
1:09.2	It's not going to be good for you in the future. That's funny. Yeah he thought it was a I think funny. I'm sure he did. Yeah for sure. Anyway looking you know this is a
1:19.0	playbook for entrepreneurs. Yeah. One of the things I love about your background that is similar to mine is that you're a visionary when it came to the internet
1:27.0	We both got involved early in the internet when nobody really wanted to talk about it. They're all looking at the big
1:33.6	you know yeah even in sports agentry with the traditional athletes that I had everyone
1:39.5	was stuck on you know I want to represent Troy Eichmann Stev Steve Young, and Warren Moon like you and I was looking at this whole digital thing.
1:46.0	What was it originally about the internet that attracted you to get into business on that side when all the money was on the other side.
1:54.0	I loved the internet. Like I first of all it nobody wanted to work in the internet in the late
2:00.8	90s like it wasn't I was in it 92. Yeah like it just wasn't
2:06.2	cool totally. Nobody understood what you're talking about and I don't know that I was a visionary and I liked it because I felt like it was
	...

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