Erica Malbon: Cofounder of Malbon Golf
Second Life
Who What Wear
4.7 • 3K Ratings
🗓️ 1 December 2025
⏱️ 52 minutes
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Summary
Erica Malbon is the co-founder of Malbon Golf—the game-changing, fashionable golfwear and lifestyle brand that seeks to break tradition by inviting anyone and everyone to enjoy what she calls the “greatest game on Earth.” Malbon Golf began as an Instagram mood board created by her husband, a longtime golf enthusiast. When the couple decided to make Malbon into a full-fledged brand, Erica didn’t have any experience in the sports or retail industry. That said, she had developed an entrepreneurial spirit from her time as co-founder of her first venture, The Now, an L.A.-based massage business that offers luxury spa treatments at an affordable price point. Having learned firsthand what it takes to run both the operational and creative sides of a company, Erica was more than prepared to reimagine golfwear for a new generation and create a brand with a mission to make the sport more accessible. Since launching in 2017, Malbon has amassed a community of golf lovers that includes veteran fans of the sport, professional athletes, and celebrities like Justin Bieber. And they’ve expanded their brand around the world with locations in China, South Korea, and the Philippines.
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Transcript
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| 0:50.9 | Hi, everyone. I'm Hillary Kerr, the co-founder and chief content officer of Who What Where, and this is Second Life, a podcast spotlighting women who have truly inspiring careers. |
| 0:57.6 | We're talking about their work journeys, what they've learned from the process of setting aside |
| 1:02.1 | their doubts or fears, and what happens when they embark on their second life. |
| 1:07.7 | Today on the show, I'm chatting with Erica Malbin, the co-founder of Malbin Golf, a game-changing |
| 1:13.7 | golfware and lifestyle brand. Erica's first venture into entrepreneurship wasn't in sports or retail, |
| 1:20.2 | though. It actually started with the now, a chain of massage boutiques that offer approachable |
| 1:27.2 | luxury treatments at more affordable price points. |
| 1:30.8 | Erica's experience co-founding The Now made her realize her love of brand building. |
| 1:35.8 | So when she and her husband got the idea to build something new around their shared golf hobby, |
| 1:41.4 | she was ready to start from scratch again. |
| 1:44.0 | The couple had a vision for a golfware brand that broke from the sports tradition |
| 1:47.6 | of stuffiness and exclusivity. |
| 1:50.7 | Instead, they built Malban Golf from a place of youthfulness, fun, and accessibility, |
| 1:56.2 | gaining a reputation as the supreme of golf and garnering organic support from celebrities like |
| 2:02.0 | Justin Bieber shortly after launching in 2017. While Erica has always straddled both the |
| 2:08.3 | creative and operational sides of the business, she's recently immersed herself in the design |
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