Eric Liedtke: How to Avoid Fast Fashion and Go Sustainable
SuperLife with Darin Olien
Darin Olien
4.8 • 1.4K Ratings
🗓️ 10 July 2024
⏱️ 83 minutes
🧾️ Download transcript
Summary
Did you know that your wardrobe choices can either destroy or save the planet? Fast fashion is a major polluter, from toxic dyes to synthetic fabrics that shed microplastics – but sustainable fashion can help save your health + the planet! This is what we dive into in this episode of the Darin Olien Show with guest Eric Liedtke, founder of Unless Collective.
We explore innovations in plant-based fashion, discuss the shift away from petrochemical-based materials and fast fashion, the potential of natural materials, the critical importance of sustainable material choices and more!
Eric Liedtke, founder of Unless Collective, a plant based streetwear designed to leave zero plastic waste. Eric left Adidas after being their Global Brand Manager for 25+ years to create a brand with the end in mind - “Taking care of the earth and creating a sustainable future is in all of our hands. We want to be on the forefront of that change.”
We discuss:
(01:43) Sustainability Certifications and Company Focus
(08:26) Transitioning Fashion Industry Towards Sustainability
(15:26 ) Legacy and Sustainability in Modern Society
(21:51) Ocean Advocacy and Fashion Pollution Awareness
(27:52) Power of People in Eco-Consciousness
(31:45) Power of Social Media Advocacy
(43:40) Challenges in Color and Materials
(48:30) Material Science
(54:39 0) Greenwashing vs Positive Intent in Sustainability
(01:09:07) Innovative Sustainable Alternatives
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Find more from Eric Liedtke:
Website: https://unlesscollective.com/
Instagram: https://www.instagram.com/eric.liedtke/?hl=en
https://www.instagram.com/unlesscollective/
Transcript
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| 0:00.0 | Hey everybody welcome the show |
| 0:06.6 | welcome the show this is Darren O'lean this is my show thanks for tuning in |
| 0:09.7 | I'm still to have you here you know I love fashion from the aspect of clean fashion. |
| 0:15.8 | Not that I'm a fashion guy, but I love style as it relates to cool healthy clothes man and it's difficult to find because our clothes |
| 0:29.8 | have been taken over by synthetics, petroleum, and chemicals. |
| 0:35.0 | Yep, that's it. |
| 0:37.0 | And we've got to do something different. |
| 0:38.5 | That's why I'm stoked for this episode. |
| 0:41.4 | How much do you know? |
| 0:42.4 | How much do you really know about sustainable fashion? How much do you know |
| 0:47.3 | about the effect your everyday clothes have on your health and the environment, second largest |
| 0:54.4 | polluter on the planet. Do you know that? They don't know what to do with these |
| 0:57.5 | clothes. It's plastic, essentially it's petroleum. They don't know how to deal with it. |
| 1:03.7 | Chemical 8,000 chemicals to create a t-shirt. That's right. From growing |
| 1:08.6 | all the way to create your damn t-shirt 8,000 chemicals. That is mind-boggling. This isn't a topic that is widely discussed |
| 1:17.9 | even though it should because you have underwear on your |
| 1:25.0 | material all the time but what is that material? That's why in this episode of the |
| 1:31.2 | Darenoline show we're going to dive into the background, the |
| 1:35.6 | groundbreaking world of sustainable fashion a bit and uncover the critical innovations that |
| 1:41.5 | are paving the way for a better world, less polluting. |
| 1:46.5 | That's why we dive into with my great guest, Eric Lidecki, and we discuss the ethical materials, the stark contrast between different types of fabrics |
| 1:57.8 | and the polluting effects it has on the environment. The concept of extended producer responsibility, EPR, |
... |
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