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Okay, fire nation. Let's get started.

I am simply thrilled to introduce my guest today. Eric Bannholz. Eric, are you prepared to ignite?

Absolutely, John.

All right. Eric is a founder of beer brand, a business that defines the urban beers men and sells products for the bearded lifestyle.

I've given our listeners just a little overview, Eric, so take a minute.

Tell us about you, personally, because we want to get to know you and give us an overview of your business.

Cool. Well, a little bit about me.

I'm up here in Spokane, Washington, and running beard brand, which is e-commerce store that sells primarily beard care products to, like you said, urban beardsmen.

And for the bearded lifestyle, we've got a few other items like wallets and leather products that we add in there.

And, you know, I'm here typical, I guess, white guy with a beard just trying to figure out life and figure things out.

So give us a little more background about you, personally, Eric. Are you originally from Spokane?

Actually, I grew up in the South, I grew up in South Carolina, and moved out here about five years ago with my wife when she got recruited for a job.

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