Equilibria - An Obsession with Quality & Efficacy

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 10 March 2021

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

**This episode is brought to you by ATTN Agency and Repeat.**

Quality and consistency are the two major factors that Equilibria values the most.

In the second part, we sit back down with Coco Meers, CEO & Co-founder, and Marcy Capron-Vermillion, CPO & Co-founder, delve deep into Equilibria's service and how their service benefits women from different generations.

Learn about some great insights on how they ensure the highest quality of their service, starting from the genetics till the time the product is prepared.

In part 2, we talk about: How CBD is therapeutic for a woman’s wellbeing; How they partner with farms and participate in the supply chain process to ensure quality; The future of women in health care; Who are their customers? How the data-driven approach has changed the game; Advice for new entrepreneurs; and much more.

Join Ramon Vela, Coco, and Marcy as they breakdown the inside story on The Story of a Brand.

For more on Equilibria, visit: https://myeq.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

This episode was brought to you by Repeat.

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Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

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Transcript

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0:00.0	Recorded at Attention Agency Studios.
0:07.5	This is not your average entrepreneur or e-commerce podcast.
0:12.1	And he's not your average host.
0:14.5	This is the story of a brand with your host, Ramon Vela.
0:23.9	When we talk about CBD, you know, what are we talking about?
0:30.8	CBD is one of over 100, and there's over 100 different cannabinoids,
0:34.7	which are the therapeutic molecules that exist within the cannabis plant.
0:40.3	So cannabinoids have therapeutic properties, as do terpenes, which are often called the aromatherapy of the plant.
0:43.3	So, CBD is not alone.
0:45.3	Its famous cousin, THC, is of course a cannabinoid, but there's CBN, there's CBG,
0:51.3	there's like, you know, hundreds of different cannabinoids. And so the reason I keep talking about the genetics is because, and quality,
0:58.0	is because what makes one CBD, why we say medical grade and we feel really proud to be able to say that,
1:05.0	is because we are optimizing from the beginning for a therapeutic outcome.
1:10.0	Yes.
1:15.2	We are doing this to offer full spectrum relief.
1:17.8	That means as many cannabinoids as possible.
1:22.5	It's, you know, our product, yes, has CBD in it, but it has all these other wonderful therapeutic properties of this plant in it.
1:29.0	This episode is brought to you by repeat, the easiest way for your customers to
1:34.1	reorder products they love.
1:36.4	Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused
1:41.3	commerce is the key to customer retention for CPG brands.
1:45.8	But with monthly churn rates pushing 10% across the industry, repeat has a better way.
	...

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