5 • 145 Ratings
🗓️ 11 March 2021
⏱️ 39 minutes
🧾️ Download transcript
**This episode is brought to you by ATTN Agency and Forum Brands**
In the first part of this Feature, we interview Andrew Ferenci, Founder and CEO of Comrad, who started as your standard lemonade stand entrepreneur.
Starting from his parent's garage to selling businesses to becoming a product manager – find out how Andrew found his passion in the thrilling art of entrepreneurship.
Coming from a family of public servants, Andrew set out in search of his own way of supporting people. Andrews’s extensive search led him to swollen feet and ultimately to his calling – stylized compression socks.
From software to socks, this is his story.
In part 1, we talk about: His mentor experience; a Broad overview of his brand; Andrew’s early entrepreneurial career; His family’s influence on his outlook of life; How compression socks became his calling; How the pandemic became a valuable learning experience, and opportunity; How a donation campaign helped Comrad make a mark in peoples’ hearts; and much more.
Join Ramon Vela and Grace as they breakdown the inside story on The Story of a Brand.
For more on Comrad, visit: https://www.comradsocks.com/
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.
ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.
If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.
I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.
For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:
https://www.attnagency.com/storyofabrand/
*
This episode is also brought to you by Forum Brands.
Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?
If this sounds like you, you should get to know Forum Brands.
Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.
If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.
Click on a timestamp to play from that location
0:00.0 | Recorded at Attention Agency Studios. |
0:08.0 | This is not your average entrepreneur or e-commerce podcast. |
0:11.8 | And he's not your average host. |
0:14.3 | This is the story of a brand with your host, Ramon Vela. |
0:21.1 | I think compression socks are like the most effortless way to feel better, you know, every day. |
0:27.5 | And I don't have a pre-existing condition, but, you know, circulation is extremely important. |
0:33.9 | So that was kind of what spun me up on this journey to start Comrade. And the goal really was to create compression socks and eventually more compression products that really empower people to feel their best, do things they enjoy. And it doesn't matter if you're old, sick, young, you know, pick up basketball |
0:58.1 | player, professional athlete, whatever it is, we kind of want to introduce compression to |
1:02.9 | a much larger range of people because, you know, this is a scientifically proven way to feel |
1:08.9 | better. |
1:12.7 | Have you built an online brand that consumers love? |
1:16.0 | Do you sell in consumer categories that are essential to everyday life? |
1:20.3 | Do the majority of your sales go through Amazon FBA? |
1:23.8 | If this sounds like you, you should get to know Forum brands. |
1:29.4 | Forum is a team of expert investors, operators, and many ex-Amazonians who provide |
1:35.3 | entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce |
1:40.3 | businesses. |
1:41.4 | If you're interested in exploring a sale and cashing out years of your profits |
1:46.1 | in one day, visit us at forumbrands.com to schedule a call. |
1:52.1 | Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand. Today, as always, |
1:59.8 | I have an amazing brand and founder that we're going to |
2:02.7 | feature on today's show. But before I do, you know, I've actually been thinking a lot about |
... |
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