Equilibria - Restoring Balance to the Lives of Women

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 10 March 2021

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

**This episode is brought to you by ATTN Agency and Repeat.**

It all started with Marcy's 30th birthday. While she was still recovering from her kayaking accident, she experienced the miraculous benefits of using CBD, which one of her close relatives gifted on her birthday.

After that, she spent a lot of time educating herself and other women about the benefits of CBD. However, one sentiment she heard over and over again stayed with her. Women would tell her that "they had run out of options in their health and recovery, and they were frustrated."

Coco Meers, CEO and Co-founder, and Marcy Capron-Vermillion, CPO and Co-founder of Equilibria, share their journey in building a brand to empower women and help them achieve their wellness goals with CBD.

Their mission, to restore balance in the lives of women.

In Part 1, we talk about: Broad Overview of the brand; How they got the idea to start their own brand; How Equilibria is different from other brands; How they personalize every service; The deep insights from their quality control process.

Join Ramon Vela, Coco, and Marcy as they breakdown the inside story on The Story of a Brand.

For more on Equilibria, visit: https://myeq.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

This episode was brought to you by Repeat.

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Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

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Transcript

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0:00.0	Recorded at Attention Agency Studios.
0:07.5	This is not your average entrepreneur or e-commerce podcast.
0:11.8	And he's not your average host.
0:14.3	This is the story of a brand with your host Ramon Vela.
0:21.3	And our mission is to restore balance to the lives of women.
0:25.6	And we do that by offering premium medical grade CBD
0:30.3	and most importantly, offering that CBD to our members with highly personalized one-on-one CBD support and
0:42.7	education.
0:44.3	So every single one of our members actually has their own personal dosage specialist with
0:49.6	whom they work to figure out for them, what's the right dosage? What exactly are the right products?
0:57.2	What's the right frequency? AM or PM? There's so, so many questions when it comes to this category
1:03.4	and, you know, a complicated supply chain and a lot of people cutting corners and, you know, over 5,000
1:10.6	different brands in the space. So Marcy and I knew that, you know, over 5,000 different brands in the space.
1:11.9	So Marcy and I knew that, you know, selecting a CBD brand wasn't easy, nor was figuring out
1:18.4	how to use it or honestly understanding why to use it. You know, we'll talk about this later,
1:24.3	but I was very undereducated on the space when I first learned about it and thought cannabis was more about recreation than it was healthcare.
1:33.1	And I was wrong.
1:35.2	And, you know, we are so honored to be able to serve women and bring balance to their lives, whether it's physiological or psychological. CBD does so much for the
1:46.5	body. But it all starts with education and empowerment and helping women understand how and why
1:53.9	it's serving so many different needs in their bodies.
2:05.9	This episode is brought to you by repeat, the easiest way for your customers to reorder products they love.
2:08.2	Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused
	...

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