There was a very well-known English restaurant and television critic and travel writer named

AA Gill.

It's a great pleasure to be here with Adrian Gill, AA Gill and Anthony Bourdain.

And Adrian was one of the first writers that I began to work with and he was famous in

the UK as sort of a hitman, you know, he would just go to a restaurant, he would just

trash it in such hilarious terms and just literally put it out of business.

And he really sort of attacked snobbism in many ways.

The most depressing term in all of Gastronomy is fine dining.

I think he became known as a snob but I think he was less than he was a snob and more

that he'd sort of attacked snobbism in really funny ways.

And he became, you know, a really big critical star in the UK and great and really wanted

to get him to America to start doing this, his sort of style in the late 90s.

The store Jeffrey had just opened over on West 14th Street and, you know, it was a beautiful

store but it was really pretentious.

It was just that weird fashion that you think no one actually wears and it was men's clothes

and women's clothes and it was kind of absurd and the sales people were all kind of ridiculous

and kind of really judgmental of shoppers and sort of, you know, look at people and be like,

no, don't get that.

Hi, can you help me?

No, no.

I think actually Saturday Night Live spoofed the store Jeffrey.

Yeah, look, we don't carry diesel.

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