Episode 79: What's In Your Trader Joe's Shopping Cart

Inside Trader Joe's

Trader Joe's

Arts, Nutrition, Health & Fitness, Food

4.7 • 4.2K Ratings

🗓️ 7 October 2024

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Inside Trader Joe’s, we’re taking you inside our customers’ shopping carts to find out what keeps them coming back to Trader Joe’s again and again. For this inaugural iteration of our Customer Cart Conversations, we go to Trader Joe’s number 122 in Studio City, California, where our store Captain Jay Jay gets up close and personal with the contents of customers’ carts, with questions about favorites. Along the way, we get some insights into how Trader Joe’s brings a little joy and deliciousness into their busy lives. We’ll get answer to pressing questions like: Savory or sweet? Snack or dessert? And even, Regular Fries or Sweet Potato Fries? What’s in YOUR cart?

Transcript (PDF)

Transcript

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0:00.0	When customers shop at their neighborhood Trader Joe's, our crew loves to talk about new products, about their favorites, or just, hey, how's your day going?
0:09.0	Absolutely. We're here to help and a lot of that help comes through conversation.
0:14.0	Okay, so if we take our podcast microphones to a Trader Joe store,
0:20.0	do you think customers would talk to us?
0:22.0	To you, probably.
0:23.7	I might frighten them.
0:25.7	It's called Resting Matface.
0:28.1	Just to be safe, we could have somebody they already know asked them to be on the podcast like one of our captains like
0:35.7	Jay Jay, Captain of our store in Studio City right here in Southern California. This could be a special What's in your card?
0:45.0	Episode of Inside Trader Joe's.
0:48.0	Wait, how'd you do that? I'm Tara Miller, director of words and phrases and clauses. And I'm Matt Sloam, the Culture and Innovation Guy at Trader Joe's.
1:04.0	But we don't really matter in this episode.
1:06.0	We never do.
1:08.0	And yes, Trader Joe's customers are truly the stars of this episode and Captain JJ.
1:14.0	In Trader Joe's Lingo, Captain, is equivalent, kind of,
1:17.8	to store manager.
1:19.4	They steer the ship and they have great snacks.
1:22.2	Through the magic of podcasting,
1:23.7	we now take you to the neighborhood Trader Joe's
1:26.4	in Studio City, California.
1:28.8	Captain JJ, come in, JJ, do you copy?
1:32.3	10-4, coming in loud and clear.
	...

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