Episode 760 | White-Labeling, Founder Mindset, and More Listener Questions (A Rob Solo Adventure)

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 25 February 2025

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode 760, join Rob Walling as he takes on some listener questions in another solo adventure. He offers insights on balancing custom-built solutions versus white-labeled components, and the impact white labeling has on company valuation and growth. He also discusses strategic hiring, founder mindsets, and tools for tracking your SaaS success. Topics we cover: (2:30) – Considerations when white-labeling within your SaaS (9:03) – Does relying on other SaaS affect our valuation? (10:10) – Tools for tracking SaaS metrics to enable scaling (17:03) – Do founder mindsets change at MRR milestones? (21:34) – Mistakes founders make in their mindset (25:27) – Forcing an onboarding step (27:29) – Determining team composition Links from the Show: The SaaS Launchpad The SaaS Playbook Episode 735 | The 8 Levels of SaaS Platform Risk (A Rob Solo Adventure) Invest in TinySeed Episode 685 | 7 Things You Should Never Do (A Rob Solo Adventure) Episode 722 | Bootstrapping a Vertical SaaS to 7-Figures in 18 Months If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

Transcript

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0:00.0	But it was just that long list of the same mistakes
0:02.8	that I see founders and aspiring founders making,
0:06.5	thinking they can sell everything on Twitter
0:08.6	and they don't have to do any hard work.
0:09.6	It's just, it's common and it's unfortunate
0:12.3	that so many people kind of fall into that trap,
0:15.9	as well as the build it and they will come thing
0:17.6	or just the, okay, so I built this product,
0:19.1	now how do I market it?
0:20.0	I see this question on Reddit.
0:21.2	And it's just, it's like, geez, dude, are you kidding me?
0:41.0	It's startups for the rest of us.
0:42.4	I'm your host, Rob Wallin.
0:49.6	Each week on this show, I cover topics related to building ambitious yet sustainable B2B SaaS companies.
0:52.0	So you could be bootstrapped, mostly bootstrapped.
0:55.4	Maybe you've raised buckets of funding, as some of the listeners do.
0:58.3	Historically, the show has focused on bootstrapping.
1:02.7	But really, it's about building independent, self-sustaining startups that aren't tied to this need for fast, fast, fast growth,
1:06.9	billion-dollar outcomes, and the constant influx of additional capital.
1:12.8	In today's episode, I answer listener questions.
1:16.3	It's a good mix of some voice questions, some intermediate questions, and I think I even
1:22.3	have an earlier stage question to answer as well.
	...

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