Episode 761 | TinySeed Tales s4e7: Identifying Pain Points

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 27 February 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of TinySeed Tales, Rob Walling checks in with Colleen Schnettler, co-founder of Hello Query, as she discusses finding customer pain points. Colleen, now solo, navigates the challenge of refining her product vision. After a period of introspection, Colleen shares her decision to pivot from targeting engineering managers to focusing on marketing data analysts. She discusses the insights gained from hiring a marketing coach and the excitement of landing her first paying customer, despite some critical feedback on her product's UI. Topics we cover: (1:50) – Early product excitement fizzles out (5:14) – When is it time to move on from an idea? (8:57) – Helping marketers build better reports (13:03) – Setting early pricing (14:02) – Determining how much to polish an MVP (17:36) – Predicting what’s ahead Links from the Show: SaaS Institute TinySeed Colleen Schnettler (@leenyburger) | X Colleen Schnettler (@leenyburger.bsky.social) | Bluesky Hello Query If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

Transcript

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0:00.0	Welcome back to Season 4, Episode 7 of Tiny Seed Tales, where we continue hearing Colleen
0:06.0	Schnetler's startup journey as she ventures on now as a solo founder.
0:11.8	Before we get into the episode, if you are a SaaS founder doing at least $1 million in
0:17.1	ARR are going to be there soon, you should check out SaaS Institute.com. That's our premium
0:23.6	coaching program for founders doing seven and eight figures. We have our first two coaches in
0:30.7	place, Jordan Gall, who many of you know from bootstrapped web, founder of cart hook, founder of
0:35.7	Rosie, as well as Mark Thomas, who runs growth at Podia
0:39.6	and formerly worked at Powered by Search. Both have been Tiny Seed mentors for many years,
0:45.6	and both are exceptional at helping SaaS founders figure out their roadblocks, figure out those
0:51.8	bottlenecks, and get things going. So SaaSinstitute.com, if you are looking to be in a mastermind group with four other ambitious seven and eight figure founders,
1:03.1	if you're looking for amazing one-on-one coaching, community, a couple in-person events per year,
1:08.3	there's a lot going on, and we're putting together an incredible group of folks.
1:12.7	And with that, let's dive into the episode.
1:15.5	There were like hundreds of competitors.
1:17.1	And I was like, who are these people?
1:19.3	And so it's a little bit of a rant.
1:21.9	And it's good for capitalism, but it's bad for me,
1:26.2	in that these products are really good. And no matter what you
1:30.2	think is unique, like, it's probably not. Someone's probably doing it with more money and better UI. So
1:38.0	you really just have to put the work in to make the product better. Like the product development
1:44.0	has to be a continuous cycle.
1:50.0	Welcome back to Tiny Seed Tales, a series where I follow a founder through the roller coaster of building their startup.
	...

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