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Startups For the Rest of Us

Episode 721 | 7 Key Takeaways from the 2024 State of Independent SaaS Report

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9819 Ratings

🗓️ 9 July 2024

⏱️ 35 minutes

🧾️ Download transcript

Summary

In episode 721, Rob Walling and Asia Orangio analyze the results of MicroConf’s 2024 State of Independent SaaS Report. They share their key takeaways including the impact of business models on growth, requiring credit cards for free trials, and how the number of founders affects performance. Additionally, they delve into growth by target markets and the data behind bootstrapped SaaS companies taking funding. To get your copy of the full report, head to stateofindiesaas.com. Topics we cover:  2:03 – The State of Independent SaaS Report 7:36 – Requiring a credit card upfront 10:27 – Three founders perform best 14:31 – Free trials and credit cards 19:11 – Average growth by target market 22:46 – Plans for outside funding 25:10 – Credit cards, trials, and churn  32:10 – Advertising channels that are working Links from the Show:  Download the State of Independent SaaS Report Subscribe to the MicroConf YouTube channel TinySeed Rob Walling (@RobWalling) | X Asia Orangio (@AsiaOrangio) | X DemandMaven If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

Transcript

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0:00.0

Welcome back to another episode of Startups for the rest of us. I'm Rob Walling. I'm your host this

0:04.8

week and every week. And in this week's episode, Asia Orangio and I talk through seven key takeaways

0:11.4

from the 2024 State of Independent SaaS report. There are many more findings or takeaways than

0:18.6

just seven. And of course, you can download the complete report at state of indysass.com. But here in this episode, Asia and I talk through our thoughts

0:27.2

about the report and kind of some key findings. And without further ado, let me welcome Asia to the

0:33.4

show.

0:44.7

Asia Arangio, great to have you back on startups for the rest of us.

0:47.3

Yes, thank you so much again for having me. Always a pleasure.

0:57.5

So it's been awesome working with you this year on the State of Independent SaaS report. So for folks who aren't aware,

1:05.0

this is our fourth report that we've done over the course of five years. And we survey our entire,

1:10.1

all the microcalf, tiny seeds, start up for the rest of us, audience. And this year we got,

1:11.2

I believe, you were just telling me, it's just under 700 usable responses. And that's statistically significant. Like I've seen

1:18.5

other reports done with two to 300 folks responding. And so these numbers start to have some

1:26.3

meaning at that point, in my opinion.

1:28.1

But this year, you helped do some data analysis and had some pretty interesting findings

1:35.2

that we're going to talk about in this show.

1:38.0

Now, I do want to say one note, as before we dive in, is we talk a little bit about slides

1:43.6

and visuals and such. And it's because we have used

1:46.8

part of this episode on the YouTube channel. And if you go to microconf.com.com slash YouTube,

1:52.7

you'll be able to watch this video and see the full slides. But if not, we did talk through the

1:58.8

findings so that if it's audio only should be able to follow.

2:02.5

So I'm curious from your perspective, State of Intimidate SAS report, what do you see as the

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